#New Zealand #Auckland #Rockit Global #snack-sized apple #apple marketing

Rockit Global's Promising Journey into 2025

In the vibrant world of snacking, Rockit Global, a New Zealand-based company known for its delicious snack-sized apples, is poised to make significant strides as it gears up for the 2025 season. The company has announced a robust and consistent crop for this year, delivering apples that stand out with their striking color and satisfyingly crisp taste. According to Chief Executive Grant McBeath, the season has kicked off with a commendable harvest that promises to be fruitful in more ways than one.

An Impressive Harvest

Rockit Global anticipates exporting over 230 million premium Rockit™ apples in 2025, signaling strong global demand. The company has clear and ambitious growth objectives, aiming to achieve these targets through its high-quality product offerings. With the backing of a refreshed sales and marketing strategy focusing on enhancing the shopper experience and optimizing distribution channels, Rockit is committed to delivering good returns for its growers.

The favorable weather conditions this season have played a pivotal role in enhancing the size and color of the apples, which are noted for their deep red hue that consumers worldwide have come to love.

Innovative Marketing Strategies

To stimulate new consumer interest, Rockit Global has unveiled a global marketing platform designed to engage potential customers through an occasion-based marketing strategy. This innovative approach introduces new product categories aimed at capturing different consumer moments.

Rockit’s General Manager of Global Marketing, Julian Smith, reports progress in consumer awareness, with survey results indicating that 86% of premium consumers enjoy Rockit™ apples. This positive trend is expected to continue with the launch of several new product categories. These include the Snack Pack, tailored for impulse purchases; the Daily Pack for regular consumption; the Family Pack for sharing; and Gift Packs designed for holidays and gifting occasions.

These new offerings will appeal to health-conscious consumers looking for convenient snacking options, adhering to a lifestyle that prioritizes both health and enjoyment. Rockit aims to communicate these attributes through a vibrant new marketing campaign, "Rockit Every Little Moment."

Connecting with New Audiences

The forthcoming marketing and consumer-focused campaign will be initiated across all global platforms, featuring the beloved and playful brand character, Rocki. The strategy is designed to resonate strongly with an extensive audience, helping to elevate Rockit's brand equity and market reach. Feedback from initial rolls-out efforts in various markets suggests a promising reception, with the potential to connect with millions of new consumers.

Grant McBeath expresses excitement about the future, stating, "The Rockit proposition is great, the product and brand are world-class, and we are confident that the demand is there to meet this year's growth."

Looking Forward

As Rockit Global steps into the 2025 season, it does so with enthusiasm and confidence. The combination of superior product quality, a strategic marketing vision, and a commitment to customer satisfaction positions the company favorably within the competitive snacking landscape. With its refreshing approach to healthy snacking, Rockit Global is not just preparing for a season; it’s setting the stage for a remarkable year ahead.