First Collaboration Between Akabu Sake Brewery and UNITED ARROWS
In a landmark partnership, the renowned Akabu Sake Brewery, based in Morioka, Iwate Prefecture, has teamed up with UNITED ARROWS, a prominent fashion retailer in Japan. This collaboration aims to redefine how people perceive and consume Japanese sake, making it not only more accessible but also more fashionable. The exclusive product, "AKABU×UNITED ARROWS Junmai Daiginjo 2025," is set to be released on July 26, 2025, available at TABAYA United Arrows. Customers can also purchase a limited-edition original bottle bag with the sake exclusively at Akabu's specialty stores.
The Story Behind the Collaboration
Founded in 1896, Akabu Sake Brewery has a rich history that began in the coastal town of Ōtsuchi, Iwate. The brewery faced devastating challenges following the Great East Japan Earthquake in 2011, which forced them to relocate and rebuild in Morioka. Over the past six years, Akabu has established a new identity, encapsulated in the name "AKABU,” under the leadership of a young toji (brewmaster) who returned to the brewery after completing his university studies. The brand emphasizes local partnerships and a forward-thinking attitude toward sake production, restlessly driven by a dedication to quality and community.
The brewery’s toji, a certified Nambu toji, is at the helm of a younger team that is committed to creating high-quality sake that boasts fruity and juicy flavors. Their approach resonates deeply with consumers who are looking for sake that pairs well with modern dining experiences, and it is this shared commitment to excellence that makes this collaboration special.
What is the "UNITED ARROWS BOTTLE SHOP?"
Emerging from the passion of a sake-loving staff member, the "UNITED ARROWS BOTTLE SHOP" is a new endeavor merging fashion and sake culture. The shop features a curated selection of sake and craft beer sourced from both domestic and international producers. Additionally, UNITED ARROWS regularly collaborates with various breweries to offer exclusive products that showcase the diversity of sake.
The goal is to highlight sake's charm through a unique lens that only UNITED ARROWS can provide, ensuring that customers not only enjoy traditional beverages but also appreciate the aesthetic and cultural significance behind them.
Details of the Sake "AKABU×UNITED ARROWS Junmai Daiginjo 2025"
The new sake, expressly crafted to reflect the essence of Akabu, features a well-balanced profile. The alcohol content is set at 14%, making it approachable for sake newcomers while ensuring a vibrant and smooth tasting experience. The label proudly carries the designation "Junmai Daiginjo," a testament to its superior quality and craftsmanship.
- - Product Name: AKABU×UNITED ARROWS Junmai Daiginjo 2025
- - Release Date: July 26, 2025
- - Volume: 720ml
- - Alcohol Content: 14%
- - Price:
- Sake Only: ¥4,950 (tax included)
- Sake + Bag Set: ¥9,900 (tax included)
Where to Buy:
- - TABAYA United Arrows (Sake only)
- - Specialty retailers of Akabu Sake (Sake only) (Sake + Bag)
As part of this collaboration, an original bottle bag has been designed for stylish transport of sake. The bag is crafted from black synthetic leather featuring the collaboration’s logo, while the interior is adorned in the vibrant brand color red of Akabu Sake. It can hold two 720ml bottles or one 1800ml bottle, making it perfect for gifts or everyday use.
About Akabu Sake Brewery
Founded in 1896, Akabu Sake Brewery originally operated from Ōtsuchi, Iwate. Following the 2011 earthquake, they relocated to Morioka, where they focused on producing sakes that appeal to a younger audience, characterized by a fresh and clean sweetness and aroma aimed at enhancing the drinking experience.
About UNITED ARROWS
Established in 1989, UNITED ARROWS has been a trailblazer in the fashion retail sector, blending designer brands from around the world alongside original products. With a diverse portfolio that includes approximately 20 brands and labels like UNITED ARROWS, Beauty & Youth UNITED ARROWS, and United Arrows Green Label Relaxing, they continue to redefine the shopping experience for style-conscious consumers.