#Japan #Tokyo #strike #Umenoyado Sake #JGIA

Understanding the Growth Journey of Umenoyado Sake Brewery

In a significant event tailored for entrepreneurs, the renowned Umenoyado Sake Brewery, established more than 130 years ago, is set to share its transformative journey alongside its investment partner, Japan Growth Investment Alliance (JGIA). This free online seminar will take place on October 1, 2025, featuring a discussion between Kayo Yoshida, the brewery's fifth-generation CEO, and Osamu Fujiwara, a partner at JGIA.

The Seminar Background

In recent years, many small and medium-sized enterprises, especially venerable ones, have faced critical challenges such as a lack of successors and uncertainty over their business trajectories. For companies steeped in tradition like Umenoyado Sake Brewery, navigating the balance between preserving heritage and pursuing modernization is vital.

In 2021, Umenoyado Brewery announced a collaboration with the investment fund JGIA with the aim of forging a new sake culture. Since then, the brewery has embarked on a series of initiatives, including relocating their brewing facilities, engaging in product development, reforming workplace culture, and enhancing marketing strategies. These changes have been crucial for the brewery’s growth.

The upcoming seminar offers an invaluable opportunity for business leaders to glean insights from Kayo Yoshida and Osamu Fujiwara about the reasoning behind Umenoyado's decision to partner with JGIA. They will discuss the tangible changes that the collaboration has sparked and outline the brewery's strategic plans for the future.

About the Speakers

Kayo Yoshida made a notable entry into Umenoyado Brewery after graduating from university and initially working at a general trading company before joining the family business in 2004. In July 2013, she succeeded her father as the fifth president of Umenoyado Brewery. Under her leadership, the brewery is focused on developing innovative products and enhancing workplace practices, all while remaining anchored in its rich legacy.

Conversely, Osamu Fujiwara has an extensive background in finance, having started his career at Deutsche Securities. His adeptness in M&A and fundraising eventually led him to join TPG Capital, a U.S.-based private equity firm. As a co-founding member of JGIA, he currently leads various investment projects, channeling his expertise into fostering growth for Japanese enterprises.

Seminar Details

• - Seminar Title: Umenoyado Sake Brewery Representation × Fund Dialogue: The Growth Behind a Historic Brewery
• - Date and Time: October 1, 2025, from 3:00 PM to 4:00 PM
• - Method: Live Web Broadcast (URL for viewing will be sent in advance)
• - Participation Fee: Free
• - Target Audience: Business owners and their families (Note: Participants from competing companies, including those from the same sectors as Strike, JGIA, and Umenoyado Sake Brewery are prohibited)
• - Application Deadline: September 30, 2025, at noon
• - Registration Link: Click Here to Register

Conclusion

This upcoming seminar not only promises valuable insights about the liquor industry’s evolution but also serves as an informative session on handling business challenges within traditional firms. Entrepreneurs looking to reassess their growth strategies will find the discussions not only compelling but also practically beneficial.

For queries regarding the seminar, interested parties are encouraged to reach out to the Strike Seminar Office during working hours, excluding weekends and holidays.

Contact Information:
Strike Co., Ltd. Seminar Office
Phone: 0120-552-410
Email: [email protected]