Ghana Valentine’s Day Campaign Featuring Today’s Love Show Couples
As the Valentine’s Day season approaches, Lotte Co., Ltd. has teamed up with the popular love reality show ‘Today, We Fell in Love’ to present an exciting WEB commercial titled ‘Valentine’s Day Operation by the Love-Struck Boyfriends,’ released on January 5. This campaign showcases the heartfelt efforts of young couples as they create handmade chocolates, emphasizing the theme of ‘Let’s Melt Together, Seriously!’
Ghana Chocolate’s vibrant lineup of colorful chocolate bars transforms the traditional act of giving into something visually delightful and tasteful. The campaign encourages everyone to not only craft chocolates for their loved ones but also to indulge in self-appreciation with delightful treats. The couples involved are from various episodes of the show: the endearing ‘Kinrino’ couple (Kingo Uchida and Rino Tada), the ‘Soumega’ couple (Souma Abe and Megan Natsukawa), and the ‘Yuiharu’ couple (Haruto Oki and Yui Koike).
The commercial features the adorable boyfriends who unite for Valentine’s Day, excitedly preparing artisanal chocolates as surprises for their girlfriends. Their comical yet earnest dialogues, reminiscing about how they felt during their time on the show, provide an engaging glimpse into the genuine emotions tied to Valentine’s celebrations. Each couple's unique personalities shine through as they discuss what they love about their partners. Crowning the background of the commercial is the acoustic version of ‘I Wanna See You’ by Mao Abe, amplifying the romantic atmosphere.
In the making of the commercial, the three boyfriends gather with their night aprons, filled with anticipation to create sweet memories. Pondering over the recipe ideas, they chuckle and energetically decide, ‘Let’s do this!’ As they commence their chocolate-making adventure, their nerves are palpable, given that it’s their first attempt at creating sweets. The lighthearted banter about how each would like to make their girlfriends smile illuminates their bond.
After adding thoughtful touches to their chocolates, the proud boyfriends admire their colorful confections. They pen sweet messages to accompany their homemade gifts, hopeful for their girlfriends’ reactions. The surprises come to life with laughter and awe, showcasing the joy of giving and receiving handcrafted Valentine’s gifts.
Behind the Scenes: Making Sweet Memories
The commercials highlight the sweet chemistry among the couples as they laugh and share their experiences. The shoot captures the delightful moment when the loved-up ‘Kinrino’ couple stands before an illuminated Ferris wheel, where Kingo presents a colorful chocolate assortment decorated with toppings that evoke joy. Rino’s reaction of delight brings a sense of fulfillment to Kingo, showcasing their loving connection.
Meanwhile, Souma, showcasing his skills in the kitchen, manages to impress Megan with a colorful ‘Ghana Chocolate Bark’ while sharing how her smile inspires him. Their vibrant expressions convey shared excitement as they savor the first bite together, celebrating their blossoming relationship.
Last but not least, the ‘Yuiharu’ couple delights viewers with their handmade ‘Ghana Cake Pops’. Haruto expresses his determination to make Yui smile, which greatly resonates with her, creating a memorable experience for both.
In the end, the Love-Struck Boyfriend Valentine’s Day campaign is hailed as a massive success. The three couples reflect on how the act of making chocolates for their partners brought them closer, illustrating the magic of handmade gifts. The campaign is a sweet reminder of love, affection, and the simple joy of creating something from the heart.
For more information and to check out the new WEB commercial versions, visit the special Ghana Valentine’s Day website:
Ghana Valentine’s Day Site. Enjoy the vibrant recipes created by each couple showcased in the film too! Don’t miss out on their heartfelt celebrations as they pave the way for a colorful and charming Valentine’s Day!