OUTFRONT Media Launches Innovative Advertising Program at Los Angeles Union Station

Los Angeles Union Station, a historic landmark and bustling transportation hub, has officially opened its doors to the world of advertising with a groundbreaking program launched by OUTFRONT Media. This marks the first time the iconic station, which sees an impressive 14.8 million passengers annually, has integrated a formal advertising strategy. The move signals a new era in how brands can engage with audiences in one of the most vibrant locations in Los Angeles.

Transforming an Icon

Historically known for its stunning architecture and cultural importance, Los Angeles Union Station serves as a focal point for commuters and visitors alike. OUTFRONT Media, one of America’s leading out-of-home media companies, has been entrusted with the responsibility of reimagining this space into an immersive advertising environment. As travelers find themselves lingering longer in transit spaces, the potential for captivating advertising increases exponentially.

The program is designed to utilize high-impact interior and exterior advertising avenues, alongside full-station domination that allows brands to reach their audience effectively. With advanced digital networks being rolled out, the station aims to offer unique storytelling opportunities that resonate with commuters at various touchpoints throughout their journey.

A Cultural Hub for the FIFA World Cup 2026

As Union Station is set to become an official Fan Zone for the upcoming FIFA World Cup 2026, the advertising opportunities will reach unprecedented levels. The digital displays will stream live matches throughout the event, creating an electric atmosphere for both fans and brands. Kathryn Schloessman, President and CEO of the Los Angeles Sports & Entertainment Commission, expressed, “From Union Station to neighborhoods across the region, the welcome decor and branding will help create an exciting atmosphere that reflects the energy, diversity, and global spirit of Los Angeles.”

The first campaign to be featured is from the Los Angeles Sports & Entertainment Commission (LASEC), celebrating the World Cup with colorful and engaging designs that aim to elevate the welcoming experience for local residents and international visitors. This campaign is expected to set the tone for the electrifying month of soccer festivities between June 11 and July 19, 2026.

Building Authentic Connections

Michael Wells, Senior Vice President of Asset Development and Brand Integration at OUTFRONT Media, stated, “Union Station is a cultural and architectural centerpiece of Los Angeles. We are honored to launch its first IRL advertising and experiential program—creating a space where brands can build trust, capture attention, and connect with millions in authentic, real-world moments that resonate far beyond the station.”

This initiative aligns with OUTFRONT’s mission to redefine real-life marketing, turning crucial public spaces into platforms that foster creativity and connection. With a nationwide presence that includes billboards, digital displays, and transit systems, the company leverages advanced technology and storytelling to turn creative ideas into powerful experiences.

The Los Angeles Union Station, renowned for its beautiful blend of architectural styles known as Mission Moderne, is not just a transportation hub but a gateway to Southern California's vast landscapes and cultural diversity. With its vibrant community atmosphere and significant heritage, this innovative advertising program will not only enhance brand visibility but also reinforce Union Station's status as an essential part of the city's identity.

This advent of advertising at Los Angeles Union Station opens new avenues for businesses eager to connect with a dynamic, traveling audience. With OUTFRONT Media leading the way, the future looks promising for how brands will share their messages in the public space, particularly during global events like the FIFA World Cup. As OUTFRONT Media embarks on this venture, the integration of culture, commerce, and creativity will undoubtedly shape the experience of millions who pass through this historic landmark.