#Japan #Tokyo #AI Adoption #CX Circle #LifeNet Ins

LifeNet's AI Push to 100% Employee Engagement

LifeNet Insurance Co., headquartered in Chiyoda, Tokyo, has announced its participation in the upcoming event, CX Circle Tokyo 2026, which focuses on the future of digital customer experiences. Scheduled for July 7, 2026, the event will feature Seiya Hashizume, a pivotal figure in the company's AI initiatives, who will share insights into how LifeNet overcame various challenges to achieve 100% utilization of generative AI tools among its employees.

The Journey So Far

Hashizume has been with LifeNet since his undergraduate days through joint research and internships. Specializing in machine learning, he joined the company as a fresh graduate in 2021, now playing a significant role in the Data and AI Promotion Department. His work includes developing in-house generative AI tools from scratch and leveraging AI for marketing strategies. He has been instrumental not only in promoting AI usage within life insurance operations but also in leading initiatives like internal workshops and creative contests that enhance AI literacy across the organization.

This commitment has driven the remarkable success of having all eligible employees, as of March 31, 2026, utilize artificial intelligence tools, including LifeNet's proprietary LLM (Large Language Model) and Google Workspace with Gemini.

Keynote Session by Hashizume

The session led by Hashizume is titled, "How We Overcame Organizational Barriers—The Real Story behind AI Utilization in Insurance." It is scheduled for July 7th, from 15:20 to 15:30. Hashizume will delve into how LifeNet faced common obstacles that many companies encounter with AI implementations, such as pilot projects that fail to transition into full-scale applications. By starting with unique challenges in the insurance sector, he will illustrate how the company fostered consensus in a hierarchical organization and successfully launched its proprietary AI products.

One of the session's highlights will be Hashizume's insight into translating domain knowledge into actionable AI strategies, emphasizing that such translations are crucial for breaking down organizational walls, a lesson that can be applicable across various industries. This session will offer invaluable takeaways for all businesses grappling with AI adoption.

What to Expect at CX Circle Tokyo 2026

CX Circle Tokyo 2026 is organized by Contentsquare Japan and promises to gather leaders from various sectors involved in digital customer experience. The primary theme is, "The Future of Digital Customer Experience, Redefining Lost Journeys in the AI Era." Attendees can look forward to a series of sessions showcasing the latest trends and insights in the realm of digital customer engagement.

Event Details

• - Date and Time: July 7, 2026, from 1:00 PM to 6:00 PM (Doors open at noon)
• - Venue: Tokyo Port City Takeshiba, Port Hall (1-7-1 Kaigan, Minato City, Tokyo)
• - Format: In-person event, with on-demand video later available
• - Registration Fee: Free (Pre-registration required)
• - Organizer: Contentsquare Japan
• - Event Details & Registration: Event Registration Link

For more information on LifeNet Insurance, visit LifeNet Insurance Website. LifeNet aims to provide transparent, affordable, and easily understandable products and services, supporting the distinctive lifestyles of each customer while striving to create a society where future generations can thrive in security through digital technology innovation.