#Japan #Shibuya #PIVOT #LLMO #Keita Takeuchi

Discovering the Future of Marketing with LLMO

In an exciting episode of the business video media show PIVOT, Keita Takeuchi, CEO of LANY, discussed the significant evolution happening in marketing strategies as we approach 2026. He elaborated on the critical role of LLMO (Large Language Model Optimization), introducing insights on how businesses can navigate the rapidly changing landscape of AI-driven marketing.

Understanding LLMO

In today’s digital age, the shift from traditional searching habits to AI-assisted solutions is undeniable. Currently, ChatGPT boasts a staggering 900 million weekly active users, with more than half of internet users engaging in generative AI. This growing trend signifies a monumental change in user behavior, moving from self-led searches to relying on AI for optimal answers.

Takeuchi emphasized that the emerging marketing landscape demands a profound focus on LLMO. This concept revolves around ensuring that your brand is correctly perceived and recommended by AI systems, which increasingly serve as the primary intermediaries between businesses and consumers.

The Significance of AI Search

As consumers increasingly turn to AI for information, understanding this shift is vital. According to LANY's internal data, as of February 2026, 21% of user inquiries originated via generative AI, a notable increase from 17% just four months prior in October 2025. This trend starkly demonstrates how critical it is to adapt to the evolving landscape of AI search that is currently transforming marketing methodologies.

Mechanisms of AI Search and Strategic Approaches to LLMO

Takeuchi elaborated on the mechanics of AI search, which closely resemble human decision-making processes. The AI’s decision-making can be broken down into three essential steps: inference, research, and generation. A pivotal aspect discussed is the RAG (Retrieval-Augmented Generation) mechanism, which allows AI to retrieve the latest information available in real-time. Therefore, businesses must learn how to guide AI to accurately understand and assess their reputation across various online platforms, which requires a multifaceted approach beyond traditional SEO.

Transitioning to AI Recommendations

As brands cultivate their presence in the AI ecosystem, it is crucial to understand that AI bases its recommendations on hard data rather than emotional branding. In 2026, companies that can effectively leverage AI to present logical, compelling reasons for their product choices will establish a significant competitive advantage. Takeuchi emphasized the importance of building a robust strategy to ensure that brands are not only visible but also well-regarded by AI algorithms.

A Must-Read Resource: The LLMO White Paper

In addition to his insights on the show, Takeuchi introduced viewers to LANY’s comprehensive LLMO White Paper, a guide designed to help brands navigate the complexities of AI recommendations. This 70-page resource dives deeper into effective marketing strategies tailored for the AI era, offering validated frameworks and winning tactics based on LANY's research findings.

For those interested, the white paper is currently available for free download, with an impressive 300 downloads reported on the launch day alone. Businesses eager to harness the potential of LLMO should seize this opportunity to access valuable information.

Show Details

• - Show Name: PIVOT
• - Segment: & TALK
• - Theme: The New Battlefield of Marketing in 2026
• - Featured Guest: Keita Takeuchi, CEO of LANY
• - Watch Here: PIVOT - YouTube

About the Speaker

Keita Takeuchi, leading LANY, initially joined Recruit Holdings as a fresh graduate in digital marketing. With extensive experience spanning SEO, digital advertising, and B2B marketing, he established LANY to assist various companies in enhancing their online presence. He continues his impactful work by consulting on SEO strategies while sharing invaluable insights as an 'SEO enthusiast' across social media platforms.

For more information about LANY and its offerings, visit LANY Official Website.

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