Bizgem's Innovative Feature for Retailers
Recently, Bizgem, a Tokyo-based company known for its commitment to enhancing retail management, has revealed a groundbreaking new feature in their data management software, Store Record. This feature is designed specifically for small and medium retail businesses with annual revenues below 10 billion yen. It automates the retrieval of advertising costs and visitor statistics from Rakuten Market, aiming to streamline processes and enhance profitability.
The Challenge of Cost Management in Rakuten Market
Managing costs effectively on the Rakuten Market platform has always been a challenge for retailers. It's not just about promotions and point returns; businesses also face a multitude of advertising options and sales commissions that vary by month. As a result, discrepancies can emerge between the actual advertising expenses and the time frames in which payments are processed. For instance, Rakuten RPP ads bill in the second month following their implementation, causing potential delays and confusion in expense allocation. This often leads to difficulties in assessing whether profits are genuinely benefiting from increased sales, potentially leading to situations where increased revenue does not translate into higher profit margins.
The Burden of Manual Data Management
Traditionally, accurately analyzing costs on Rakuten Market required tedious manual data management. Retailers had to download various types of data from their management screen, including:
1. Order data
2. Specific advertising data (such as Rakuten Market ads, RPP, and TDA)
3. Affiliate-related details
Each type of data needed to be downloaded or manually inputted into Excel or Google Sheets for compilation. The larger the business, the more cumbersome this process became, often consuming significant time and resources for data reshaping and analysis.
Automating Profit Management with Store Record
With the advent of Store Record's new feature, however, these cumbersome tasks are a thing of the past. By simply toggling the “automated retrieval” option in their management screen, users can now automatically import daily advertising costs and visitor data.
The collected data is populated in a “Contribution Margin Dashboard,” allowing for daily analysis alongside sales and gross profit metrics. This innovative feature empowers retailers to quickly identify which advertising and promotional strategies are bolstering their profit margins.
Enhanced Data Insights with Visitor Numbers
Furthermore, the new functionality also automatically pulls in visitor counts and favorites, creating a robust “Conversion Rate Dashboard.” This dashboard provides a comprehensive overview of:
- - Sales by product
- - Visitor statistics
- - Conversion rates
- - Favorites and registration rates
- - Inventory levels
- - Average discount rates
For instance, businesses can now easily identify products that have low visitor numbers yet high conversion rates with adequate stock. This valuable insight facilitates strategic decisions, such as increasing page visibility or planning email marketing campaigns.
Looking to the Future
Bizgem remains committed to its vision of empowering retail companies with superior management capabilities. Moving forward, the company plans to continue developing and offering features that facilitate the visibility, analysis, and decision-making processes essential for retail success. By combining advanced technology with practical retail needs, Bizgem aims to revolutionize how retailers manage their businesses.
Contact Information
For further inquiries, Bizgem can be reached at:
Company Overview
- - Name: Bizgem Co., Ltd.
- - Established: December 2022
- - CEO: Kotaro Higuchi
- - Location: 112-0004 Bunkyo, Tokyo, 2-3-11 NK Building 3F