#Japan #Tokyo #Ltd. #Wedding Gifts #Shaddy Co. #Escrit

Introduction

Escrit, a renowned wedding planning and execution company based in Chuo, Tokyo, is set to embark on a collaboration with Shaddy Co., Ltd., a gift specialist firm, from August 2025. This partnership will leverage Shaddy's extensive range of high-quality products to diversify the gift offerings available for weddings.

Background and Purpose of the Partnership

Weddings mark one of life’s most significant milestones, and it is critical for newlyweds to express gratitude to their guests through meaningful gifts. Over the years, Escrit has evolved its gift proposals to align with the diverse values and needs of customers, utilizing the knowledge gained from its complete wedding planning services. By partnering with Shaddy, Escrit will begin offering a broader selection of gifts through its direct bridal venues across the nation, enhancing the overall wedding experience.

Furthermore, this partnership aims at maximizing revenues and profits through enhanced purchasing power, enabled by the consolidation of supplier networks.

Features of Shaddy Co., Ltd.

Founded in 1962, Shaddy has paved the way for the catalog gift industry in Japan, having introduced a colored mailing catalog in 1971 and later launching 'As You Like', one of the first catalog gifts tailored to various occasions in 1987. Renowned for their “selectable gift” model, Shaddy has cultivated a culture of choice in Japan, catering to diverse settings such as celebrations and memorials. With a wide array of products including food items, everyday goods, and local specialties, Shaddy's strengths lie in providing a sense of confidence and quality that appeals to consumers of all generations.

Future Outlook

Through this collaboration, Escrit aspires to expand gift options that resonate with the age and lifestyle of their guests, aiming to enhance guest satisfaction further. Both companies will reinforce their collaboration, focusing on customizing gifts and developing innovative gift styles, thereby enriching the quality of gift experiences in the bridal industry.

Overview of Shaddy Co., Ltd.

• - Company Name: Shaddy Co., Ltd.
• - Established: February 1, 1962
• - Capital: ¥100 million
• - Headquarters: 24th Floor, Shiroyama Trust Tower, 4-3-1 Toranomon, Minato-ku, Tokyo
• - CEO: Teruharu Yano
• - Business Model: A mix of media types selling gift and lifestyle products nationwide through sales outlets
• - Website: Shaddy

Overview of Escrit Co., Ltd.

• - Company Name: Escrit Co., Ltd.
• - Established: June 2003
• - Capital: ¥50 million (as of March 31, 2025)
• - Location: Yamman Building, 6-1 Koamicho, Nihonbashi, Chuo-ku, Tokyo
• - Market: Tokyo Stock Exchange Standard (Stock Code 2196)
• - Employees: 755 (as of March 31, 2025, group total)
• - Annual Sales: Consolidated ¥26.1 billion (for the fiscal year ending March 2025)
• - CEO: Masahiro Shibuya
• - Business: Wedding planning and coordination
• - Website: Escrit

Offices and Directly Operated Venues

Escrit maintains various wedding venues across multiple regions including Kanto, Tokai, Kansai, Chugoku, Shikoku, Kyushu, Tohoku, and Hokuriku. Some notable locations include La Vague TOKYO, Aura Pavilion, and Laguna Suite, showcasing the brand's commitment to providing exceptional wedding experiences.

Services Offered

Besides offering wedding planning, Escrit also provides photography services, party rentals, and travel arrangements, catering to a wide range of customer needs.

Conclusion

In conclusion, the partnership between Escrit and Shaddy marks a new chapter in the evolution of wedding services, where personalization and quality come together to enhance guest experiences at one of life's most cherished celebrations.