#United States #New York #Taste the Difference #PDO wines #European wines

Taste the Difference Returns to New York City

The "Taste the Difference: Quality Wines from the Heart of Europe" (TTD) initiative has made its triumphant return to the United States, with an exciting event scheduled in New York City. This campaign, supported by the European Union and led by key organizations such as Unione Italiana Vini Servizi Soc. Coop. (UIV) and Promotora de Exportaciones Catalanas (PRODECA), aims to elevate the profile of PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) wines.

This initiative seeks to not only promote these wines but to also delve into the rich history, authenticity, and craftsmanship that these European wines embody. Tailored for 2024-2026, TTD's mission includes a series of activities aimed at enhancing awareness and appreciation of European Quality Wines in the U.S. market.

One of the campaign's highlights is the Walkaround Wine Tasting at the Catalan Food Christmas Tasting NYC, scheduled for December 10 at the Institute of Culinary Education. Attendees will be treated to a festive showcooking and an immersive professional wine tasting experience. This event promises to showcase the unique flavors of Spain, allowing these illustrious wines to shine as they engage industry professionals.

The focus on PDO and PGI wines translates to a commitment to quality and a representation of regional winemaking traditions. The event in NYC will feature selections from renowned wine-producing regions, such as DO Cava, DO Penedès, and DO Priorat. Producers from these areas will present their outstanding wines, establishing a connection between consumers and the passion behind each bottle.

Laia Villalbí, Business Solutions Manager for the Wine Sector at PRODECA, expressed her enthusiasm for the campaign's relaunch, stating that it celebrates both heritage and innovation. She emphasized the importance of sharing the narrative behind these wines, which often reflect centuries of tradition and dedication.

Looking forward, the Taste the Difference program promises a rich calendar of events over the next two years, including trade shows, masterclasses, and exclusive media trips designed to engage and inform. These initiatives aim to enhance the market presence of Italian and Spanish wines, showcasing their ability to compete at the highest levels in the U.S.

As TTD moves ahead, its strategy includes creating engagement opportunities where consumers can interact with the stories, flavors, and craftsmanship that define European Quality Wines. This focus on PDO and PGI initiatives underscores a broader movement within the industry to connect producers with consumers directly, emphasizing authenticity in an increasingly market-driven world.

As the celebration of quality wines continues, industry stakeholders and consumers alike are invited to witness the redefined appreciation for the heart of European winemaking. For more details about TTD and upcoming events, interested parties can visit www.tastethedifference.wine.

In conclusion, the Taste the Difference campaign not only highlights the excellence of European wines but also acts as a conduit for cultural exchange, bringing the heritage and future of winemaking into focus as we step into this exciting new era for European wines in the U.S. market.