BMSG Launches Creative Organization to Elevate Artistic Vision and Collaboration

BMSG Launches Creative Lab

BMSG, led by the multifaceted artist, producer, and entrepreneur SKY-HI, has officially unveiled its new creative organization called 'BMSG Creative Lab.' This initiative aims to manifest the artistic vision of both artists and producers seamlessly. Appointed as the Executive Creative Director is JIN, a celebrated creative director known for winning several international awards and major contributions to BMSG's projects.

Background and Purpose

In the realm of artistic endeavors, elements like visuals, videos, and design play critical roles in conveying the message and aesthetic of musical works. Prominent global music agencies and brands have found success by creating in-house specialized teams that ensure a consistent, high-quality production process. To compete effectively in the global market, BMSG has swiftly established this framework.

The organization is designed to bolster creative capabilities, which the company regards as a key pillar for global expansion. With this new entity, various creatives such as directors and designers will collaborate as a unified team to fully harness BMSG's collective creative potential. The logo, depicting the expansion of BMSG's identity, symbolizes the intent to amplify the talents of its producers and artists.

Appointment of JIN as Executive Creative Director

For the launch of the 'BMSG Creative Lab,' JIN (SIX) has been named Executive Creative Director. His accolades include a gold medal for the 'Obsession' music video by American band OK Go at the Cannes Lions and recognition for the 'Lyric Speaker' in Europe's eminent music tech incubation program. JIN has also significantly contributed to numerous projects such as BE:FIRST's 'Mainstream' music video and award-winning campaigns like 'BMSG Entering a New Chapter' and 'BMSG STREET GALLERY.'

With the establishment of the lab, BMSG aims to continuously enhance the creativity of its artists amidst the anticipated expansion of its roster, ensuring a consistent level of high-quality creative output.

"BMSG is set to update Japanese music and creativity. We expect the BMSG Creative Lab to amplify this great wave towards achieving 'global BMSG' with world-class creativity." - Executive Creative Director JIN

Ongoing Projects

Currently, the organization comprises a diverse array of creatives, including creative directors, filmmakers, art directors, and project managers, who have already begun implementing various projects.

The first initiative is the 'BMSG STREET GALLERY,' which transforms the Shibuya area into an expansive art exhibit. Following that, the lab has comprehensively handled projects for new group 'STARGLOW,' which recently had its pre-debut. This includes the production of the pre-debut song 'Moonchaser,' its music video, graphics, transit advertisements, and event direction, all under SKY-HI's guidance.

Future Outlook

Looking ahead, 'BMSG Creative Lab' plans to strengthen its structure in line with the expansion of its affiliated artists and projects, promoting content creation at a global standard. It aims to serve as a hub for disseminating 'new expressive value from Japan' through music, visuals, and experiences.

"The 'Creative First' approach at BMSG means not merely fitting artists into excellent concepts, but rather pursuing the appropriate styles together with each artist to refine their expressions. This encompasses music, visuals, design, and experiences. The BMSG Creative Lab, sharing the same philosophy, will enhance the quality and breadth of artistic expressions through its multifaceted contributions as a hub of creation. All of this is to ensure no talent goes unrecognized." - CEO SKY-HI

Recruitment Information

BMSG Creative Lab is seeking individuals who aspire to design 'experiential art beyond mere works' with artists and producers. They welcome those passionate about entertainment and eager to expand the horizons of expression.

Available Positions:

- Creative Director
- Film Director
- Art Director / Designer
- Project Manager / Producer

Application Page:

Join BMSG Creative Lab

Profile of JIN

A creative director known for expressing music through visuals and technology, JIN has produced numerous notable works, including the innovative music video for OK Go's 'Obsession,' which creatively utilized 567 printers for visual output, and the 'Lyric Speaker,' a device that auto-generates lyric animations. JIN has also played integral roles in productions like BE:FIRST's 'Mainstream' music video and many other BMSG projects, receiving various international awards, including at the Cannes Lions.

Company Overview

"To ensure no talent is wasted,"
Founded in September 2020 by SKY-HI, BMSG aims to fundamentally update Japan's music industry and establish a sustainable global music business. Operating as a management and label company, BMSG integrates various ventures, such as auditions and collaborative projects that promote talent from Japan to the world, while exploring innovative models outside traditional CD business frameworks and committing to sustainable practices.

- Company Name: BMSG Inc.
- CEO: SKY-HI
- Established: September 2020
- Business Activities:

- Artist Management
- Artist Production (Music/Promotion)
- Event Planning/Management
- Online Salon Management
- Merchandise and Apparel Planning/Sales