#None #Reno #Sunscreen #SPOOGE #Dr. Whitney Hovenic

Introducing SPOOGE: The Bold New Suncare Brand

In a landscape saturated with skincare options, SPOOGE emerges as a refreshing voice in the realm of sun protection. Launched at Cosmoprof North America, this innovative brand redefines the notion of SPF, merging efficacy with enjoyment. Co-created by Dr. Whitney Hovenic, a double board-certified dermatologist, and Hillary Schieve, a kidney transplant survivor who understands the importance of skin protection, SPOOGE aims to fill the gaps in the sunscreen market by delivering products that are both dermatologist-developed and fun to use.

The Inspiration Behind SPOOGE

"We envisioned a sunscreen that feels like skincare, something that people actually look forward to using every day," Dr. Hovenic states confidently. The brand's philosophy is grounded in the urgent need for effective sun protection without the typical clinical feel often associated with such products. With rising melanoma rates, especially among younger populations, the co-founders realized the necessity to shift the conversation surrounding sunscreen from a mundane duty to an enjoyable daily ritual.

What Does SPOOGE Stand For?

SPOOGE stands for 'Shield People Optimally Outdoors Guard Everyone,' a playful yet profound message that underscores the brand’s commitment to skin health. The founders emphasize that sun protection isn't just a seasonal activity but an essential part of one’s daily routine. SPOOGE encourages individuals to prioritize their skin health and embrace a positive mindset surrounding sun care.

The Product Line: Fun Meets Functionality

SPOOGE launches with an impressive line of four mineral-based sunscreens designed for various needs and preferences:

1. The OG (Face + Body): This is a high-performance SPF 30 sunscreen infused with powerful hydrators and antioxidants like vitamin C, vitamin E, and aloe leaf juice. Its lightweight, non-greasy formula ensures easy application without any chalky residue.

2. Cheeky (Face + Body): A sparkling, illuminating mineral sunscreen (SPF 30) that not only protects but also brightens and firms the skin with ingredients such as caffeine and magnesium. Inspired by the playful spirit of summer bikinis and how skin health affects confidence, Cheeky encourages users to embrace their bodies.

3. Dew Me (Face - Tinted): A tinted, hydrating SPF 30 sunscreen that acts like skincare, powered by hyaluronic acid and niacinamide. Designed for a dewy finish and blue light protection, Dew Me reflects a beautiful glow while keeping skin hydrated.

4. Ghosted (Face): This is an oil-free, mineral sunscreen (SPF 30) that blends effortlessly into the skin without leaving any chalky mess. With soothing ingredients like bisabolol and squalane, Ghosted provides comfort and hydration for smooth skin.

All SPOOGE formulations are vegan, reef-safe, and free from harsh chemicals, ensuring that users can protect their skin without compromising their values or comfort.

A Community-Driven Mission

For Hillary Schieve, the experience of being a kidney transplant survivor with heightened skin cancer risk motivated her to take action. "I struggled to find a sunscreen that fit seamlessly into my daily routine, and I know I’m not alone in that experience. SPOOGE is about transformation—making sunscreen more personal and reflective of our diverse lifestyles. It should be bold, accessible, and refreshingly real."

As SPOOGE rolls out its products, the brand emphasizes the importance of building a community around skin care education and collective empowerment. Users are encouraged to view sunscreen as an integral part of their self-care regimen, not just an afterthought.

Conclusion

SPOOGE is not just another sunscreen brand; it heralds a new era where skincare and suncare merge beautifully. By appealing to a sense of fun while prioritizing skin health, SPOOGE is poised to become a go-to for individuals seeking effective and enjoyable sun protection solutions. Shop now at SPOOGE.co and transform your approach to sun care today.