Discover THE YOMOGI STAND: A Unique Fermented Mugwort Drink Experience

THE YOMOGI STAND: A New Ritual of Wellness

In a groundbreaking move, THE YOMOGI STAND is set to open its doors in Daikanyama on July 27, 2025, and in Hiroo by mid-August 2025. This innovative drink stand is dedicated exclusively to mugwort, presenting a unique concept of "Farm to Cup." Collaboratively established by Blanca Association and Aso Herbal Garden, this stand emphasizes sustainable practices and a deep connection with nature.

A Celebration of Mugwort

Mugwort, a prominent herb in Japanese culture, has long been used for its medicinal properties. At THE YOMOGI STAND, patrons can experience a variety of beverages made entirely from this remarkable plant. From refreshing mugwort lattes to delightful smoothies, each drink aims to harmonize both body and mind. The founders believe that this unique herb can transform the act of drinking into a serene ritual, promoting mindfulness and tranquility in daily life.

Imagine holding a cup of steaming mugwort latte, inhaling its soothing aroma with each deep breath. As you take your first sip, the subtle bitterness and mellow fermentation wash over your palate, bringing a moment of peace amid life’s chaos. This is the essence of THE YOMOGI STAND—to provide a quiet ritual that reconnects you with nature.

Culinary Delights Beyond Beverages

Besides beverages, THE YOMOGI STAND offers a selection of baked goods created by renowned pastry chef Hannah from Canada. Vegan and gluten-free options, like fermented mugwort banana bread and waffles, invite customers to indulge guilt-free. Additionally, the stand features specially curated Japanese-style fermented mugwort granola, which has even been served at upscale hotels in the city. Each bite is carefully designed to soothe the soul and promote a harmonious balance in the body.

The Mission Behind THE YOMOGI STAND

The opening of THE YOMOGI STAND represents a larger mission—educating people about the ancient practice of herbal medicine and preserving the rich cultural heritage of Japan's natural remedies. By showcasing the benefits of mugwort grown in Aso, the stand serves as a bridge connecting local farming communities to urban dwellers, fostering a sense of sustainability and community spirit.

Notably, Aso's rich biodiversity and natural landscapes have garnered the designation of a Globally Important Agricultural Heritage System (GIAHS), highlighting the importance of preserving these natural resources for future generations. The founders of THE YOMOGI STAND are steadfast in their commitment to responsible practices, aiming to contribute positively to their environment and nurture local connections.

HAKKO YOMOGI: A Step Further in Wellness

In conjunction with THE YOMOGI STAND, the HAKKO YOMOGI project delves into the world of fermented mugwort products. Through a mindful approach to agriculture and herbal cultivation, this initiative seeks to offer valuable health benefits while cultivating a sustainable future. Customers can purchase convenient mugwort powder sticks for easy integration into their daily life. These sticks contain naturally fermented mugwort, praised for their rich aroma and smooth taste, and can be easily added to meals or drinks for a nutritional boost.

With an array of enchanting drinks and health-conscious treats, THE YOMOGI STAND offers a unique perspective on wellness rituals grounded in nature. Get ready to discover the revitalizing powers of mugwort and experience the delightful essence of this Japanese herb through every sip and bite.

Visit THE YOMOGI STAND today to immerse yourself in a refreshing wellness journey that redefines healthy living. Follow them on Instagram @theyomogistand for updates and sneak peeks of what's to come!