#Japan #Tokyo #Red Bull #Burton #PAVED

Excitement Builds for the Premiere of "PAVED"

On October 11, 2025, the world premiere of the much-anticipated snowboard film "PAVED" will take place at TOHO Cinemas Roppongi Hills in Tokyo. This collaboration between Burton and Red Bull Media House has been two years in the making, showcasing the evolution of backcountry snowboarding with stunning visuals and exhilarating performances from some of the world's best riders.

Leading up to the premiere, a pre-party will be held at the Burton flagship store in Harajuku, Tokyo, starting at 3 PM. Fans can enjoy signing sessions with the riders, including the likes of Ben Ferguson, Danny Davis, Mikkel Bang, and Japanese stars Kairo Mitomi and Ken Otsuka, giving them a chance to meet their idols in a vibrant atmosphere.

After Tokyo, the film will also be screened from October 12 in Osaka and October 13 in Sapporo, continuing to engage fans across Japan with the same spirit of camaraderie and excitement.

A Showcase of Talent and Vision

"PAVED" features an impressive cast of riders, including three-time Olympic medalist Mark McMorris and the renowned Anna Gasser. They are joined by an all-star lineup consisting of creative forces like Zeb Powell, backcountry expert Ben Ferguson, and stylish icons such as Danny Davis. Each rider brings unique skills and stories that contributed to the film, making it a worthy tribute to the sport.

As the narrative unfolds, viewers will witness stunning landscapes across various locations—from the majestic mountains of Alaska to Japan's powdery slopes and the backcountry of British Columbia. The film captures thrilling moments like helicopter drops, bold tricks, and the unique camaraderie found in the snow. Through these breathtaking scenes, the essence of snowboarding shines: the joy of shared experiences and personal progression on the mountain.

Insights from the Riders

In their own words, several riders share what being part of "PAVED" meant for them:
Mark McMorris expresses his love for team movies that bring communities together, reflecting on the challenges faced while balancing film shoots and Olympic qualifiers.
Zeb Powell highlights the growth and learning opportunities that come from riding in new conditions, particularly finding the perfect balance in the backcountry.
Anna Gasser recalls how every day spent with teammates was filled with joy, despite the challenges of riding snowmobiles, proving that the rewards of teamwork are unparalleled.
Zoi Sadowski-Synnott speaks to the intensity of juggling injuries while giving her all in the backcountry, demonstrating the resilience and passion required of athletes.

A Film Capturing Snowboarding Culture

Directed by Ian Darkin, and produced by Pirates Movie Productions, "PAVED" combines mixed media, photography, and illustrations to authentically present the culture and essence of snowboarding. Additionally, unseen footage from the current Burton collection will be featured, further connecting fans with the brand's commitment to the sport.

Global Premiere Tour

After the Tokyo premiere, "PAVED" will embark on a worldwide tour, visiting cities like Milan and Zurich, and hitting over 25 theaters and retail venues until December. Each stop will host events like signing sessions, giveaways, live music, and interactive experiences with Burton x Red Bull, deepening the connection between fans and riders.

The film will be available for free on Red Bull TV starting November 7, 2025, and a trailer will be released on November 3.

Burton's Purpose-Driven Approach

At the core of Burton's ethos is their commitment to a purpose that extends beyond snowboarding, aiming to create positive impacts for people, the planet, and the sport itself. The company strives to minimize environmental impact while encouraging and supporting the snowboarding community. With a clear vision for 2025, Burton aims to achieve climate positivity through reductions in carbon footprints and by investing in sustainable practices. As a certified B Corporation, Burton leads in social and environmental stewardship in the outdoor sports industry.

For more details on the film and events, visit Burton's official website.

Join us in celebrating the art and sport of snowboarding at the premiere of "PAVED," and witness the spirit of adventure that continues to inspire across the globe.