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ONE-VALUE's Participation in the Vietnam-Japan Business Opportunities Seminar

On June 12, 2026, Fihua, the CEO of ONE-VALUE, participated in a significant seminar titled "Vietnam-Japan Investment and Business Opportunities" hosted by the Vietnamese Embassy in Japan. The event was organized in collaboration with the Commercial Department of the embassy and various Vietnamese government bodies to promote deeper investment and business cooperation between Vietnam and Japan.

Focus of the Seminar

The primary focus of Fihua's talk was on M&A opportunities in Vietnam and the potential for investment from Japanese companies. As an expert in M&A and investment advisory, he delved into the current landscape of Vietnam's M&A market, highlighting promising areas, the risks that Japanese companies should be aware of, and the potential for capital partnerships to drive growth.

The Importance of Capital Partnerships

Fihua emphasized that for significant technology transfer to occur, merely establishing business partnerships or acquiring technology is insufficient. He pointed out, "To successfully integrate Japanese firms' advanced technology, management skills, and financial resources with Vietnamese enterprises, it is crucial to form capital partnerships rather than just transactional relationships. M&A transcends general acquisition, contributing to the development of both Japanese and Vietnamese companies, and fostering growth within both economies."

For Japanese companies, engaging in M&A or joint ventures with Vietnamese entities offers beyond just market entry; it provides access to local networks, sales channels, and talent pools. This collaboration allows Japanese companies to develop legacy management strategies, international growth plans, and technological innovations effectively.

Conversely, for Vietnamese companies, partnering with Japanese firms presents critical opportunities for advancing technology, enhancing quality and management processes, securing funding, and reinforcing governance.

Fihua posited that M&A between Vietnam and Japan should be perceived as a strategic partnership focused on mutual growth, rather than as a mere acquisition.

Current Landscape and Key Focus Areas in Vietnam's M&A Market

During his presentation, Fihua reported that Vietnam sees approximately 300 to 400 M&A deals each year, marking it as a key player in the ASEAN M&A arena. He identified five sectors that will be pivotal for future investments:

1. Manufacturing and Industry: Traditionally seen as a low-cost production hub, Vietnam is gaining interest in high-tech manufacturing areas, such as chemicals and pharmaceuticals. Japanese firms can leverage the local production framework in tandem with their technology.

2. Real Estate and Construction: Investment needs remain high in housing and industrial location development. Recent urban infrastructure changes in southern Vietnam, especially linked to projects like the Long Thanh International Airport, could spur new investment opportunities.

3. Consumer Goods and BtoC: With over 100 million people, Vietnam's rising income levels enhance its market appeal, urging Japanese companies to adopt M&A strategies tailored around local distribution networks and brand recognition.

4. Green Energy and Environment: As Vietnam aims for net-zero emissions by 2050, sectors like solar and wind energy are becoming increasingly attractive for investments. Fihua mentioned recent governmental policy improvements stimulating this field.

5. Healthcare and Medical Services: With a growing emphasis on healthcare spending, M&A in hospitals and clinics could experience significant growth over the next decade, driven by increasing requirements for private medical services.

Risks in M&A Practices for Japanese Firms

Fihua provided a sobering reminder that M&A is not as straightforward as it may appear, pointing out some key risks in Vietnam's M&A activities. For instance, the valuation discrepancies between sellers and buyers can impede successful transactions. Typically, Vietnamese enterprises wish to sell at high prices, while Japanese firms aim for reasonable costs. Hence, identifying proper valuation and having expert negotiators in place is crucial.

Additionally, transparency risks in financial, legal, and tax matters are notable in Vietnamese companies, with potential discrepancies in accounting practices necessitating meticulous due diligence before acquisitions.

Foreign investment regulations in various sectors such as healthcare, education, logistics, and real estate come with their own set of complexities, which should be examined meticulously from the outset of any acquisition processes.

Lastly, the integration of personnel post-merger also poses crucial considerations—decisions on management structures should be made well before contracts are finalized.

A Vision of Shared Growth

Concluding his presentation, Fihua urged Japanese firms to view Vietnamese enterprises as partners for shared growth rather than mere acquisition targets. Many Vietnamese companies will likely continue their expansion and growth trajectory, where pairing their potential with Japanese expertise and management can create substantial value for both parties.

As many Vietnamese companies are owner-operated, fostering a trust-based relationship with owners becomes vital for successful outcomes. Recognizing growth ambitions, management philosophies, and relationships with employees and customers is essential for developing lasting partnerships.

The Role of ONE-VALUE

ONE-VALUE operates as a consulting firm specializing in the Vietnamese market and aims to assist Japanese companies with entry strategies, M&A, partnerships, market research, due diligence, and post-merger integration. Receiving around 200 inquiries annually related to investments and partnerships across various sectors, the company is committed to bridging opportunities between Japanese and Vietnamese corporations. ONE-VALUE is dedicated to facilitating growth, technology exchange, and industrial development for both nations.

Seminar Overview

• - Title: Vietnam-Japan Investment and Business Opportunities Seminar
• - Date & Time: June 12, 2026, from 14:00 to 17:30
• - Venue: Vietnamese Embassy in Japan, Shibuya, Tokyo
• - Hosted by: Vietnamese Embassy, Commercial Department
• - Keynote Theme: M&A in Vietnam and Investment Opportunities for Japanese Firms
• - Speaker: Fihua, CEO of ONE-VALUE

For inquiries regarding M&A or capital partnerships in Vietnam, contact: [email protected].

For more information about our services and offerings visit ONE-VALUE.