Crayola Teams Up with McDonald's for a Galactic Happy Meal Experience
In a groundbreaking collaboration, Crayola has united with McDonald's to introduce a vivid new Happy Meal experience that aims to inspire children's creativity across more than 60 countries. This exciting initiative redefines the traditional Happy Meal, transforming it into an imaginative journey that encourages kids to explore their artistic side.
Set against a vibrant space theme, this limited edition Happy Meal will not only come with a unique collection of toys and activities, but it also features a digital component designed to engage young explorers. Each meal includes exclusive space-themed activities, promoting creative moments that families can share together. The Planet McDonald's Happy Meal is set to roll out in various participating restaurants throughout Europe, the Middle East, Africa, the UK, Asia, and Canada, with availability differing by region until March 2026 or until supplies last.
The campaign is further enhanced by an interactive digital experience where children can scan their creative masterpieces, watching as they come to life in a vibrant space-themed environment. This innovative approach offers numerous opportunities for exploration, learning, and additional creativity. Anna Roc, the head of global partnerships at Crayola, stated, "Crayola's mission has always been to inspire and foster creative exploration, learning, and self-expression in every child. This partnership with McDonald's fulfills that mission in a bold and unexpected manner. We are thrilled to partner with McDonald's to transform one of family favorites—the Happy Meal—into an imaginative adventure that enriches everyday experiences with more creative moments. Working together, we encourage kids to take a giant leap into creativity and fill the universe with colors.”
Highlighting authentic creativity, the Happy Meal packaging and promotional materials feature imaginative illustrations crafted by children, serving as the campaign's driving force. In a historic first, Crayola, a leader in products for children's creative expression, becomes the supplier of colored pencils for McDonald's, incorporating Crayola's creative intellectual property into all marketing touchpoints. This partnership also caters to parents' desires for meaningful, hands-on play while offering children a way to expand their creative adventures into the digital cosmos.
Sheila Hamilton, McDonald's Chief Global Brand Marketing Officer, shared her enthusiasm: "At McDonald's, we are always seeking ways to create fun, surprising, and engaging experiences that connect families in meaningful ways. This unique partnership with Crayola allows us to provide personalized, interactive experiences that link culture and creativity through an imaginative space-themed journey, where kids steer their own story.”
The blend of tangible and digital experiences aims to enrich family interactions, encouraging children not just to play but to create and express themselves. Parents looking for ways to encourage creativity in their kids will find this partnership to be a worthy and exciting endeavor. Through this collaborative effort, Crayola and McDonald's are set to transform dining into an engaging adventure, where creativity knows no bounds, bringing families together in a universe filled with imagination and color.
As the availability of the McDonald's Happy Meal with Crayola components unfolds across different regions, families can look forward to enjoying an experience that champions creativity, learning, and joyful moments. Whether through playing with toys, engaging in activities, or exploring imaginative digital environments, the Crayola x McDonald's partnership promises to spark joy and unleash the creativity within every child globally.
Set against a vibrant space theme, this limited edition Happy Meal will not only come with a unique collection of toys and activities, but it also features a digital component designed to engage young explorers. Each meal includes exclusive space-themed activities, promoting creative moments that families can share together. The Planet McDonald's Happy Meal is set to roll out in various participating restaurants throughout Europe, the Middle East, Africa, the UK, Asia, and Canada, with availability differing by region until March 2026 or until supplies last.
The campaign is further enhanced by an interactive digital experience where children can scan their creative masterpieces, watching as they come to life in a vibrant space-themed environment. This innovative approach offers numerous opportunities for exploration, learning, and additional creativity. Anna Roc, the head of global partnerships at Crayola, stated, "Crayola's mission has always been to inspire and foster creative exploration, learning, and self-expression in every child. This partnership with McDonald's fulfills that mission in a bold and unexpected manner. We are thrilled to partner with McDonald's to transform one of family favorites—the Happy Meal—into an imaginative adventure that enriches everyday experiences with more creative moments. Working together, we encourage kids to take a giant leap into creativity and fill the universe with colors.”
Highlighting authentic creativity, the Happy Meal packaging and promotional materials feature imaginative illustrations crafted by children, serving as the campaign's driving force. In a historic first, Crayola, a leader in products for children's creative expression, becomes the supplier of colored pencils for McDonald's, incorporating Crayola's creative intellectual property into all marketing touchpoints. This partnership also caters to parents' desires for meaningful, hands-on play while offering children a way to expand their creative adventures into the digital cosmos.
Sheila Hamilton, McDonald's Chief Global Brand Marketing Officer, shared her enthusiasm: "At McDonald's, we are always seeking ways to create fun, surprising, and engaging experiences that connect families in meaningful ways. This unique partnership with Crayola allows us to provide personalized, interactive experiences that link culture and creativity through an imaginative space-themed journey, where kids steer their own story.”
The blend of tangible and digital experiences aims to enrich family interactions, encouraging children not just to play but to create and express themselves. Parents looking for ways to encourage creativity in their kids will find this partnership to be a worthy and exciting endeavor. Through this collaborative effort, Crayola and McDonald's are set to transform dining into an engaging adventure, where creativity knows no bounds, bringing families together in a universe filled with imagination and color.
As the availability of the McDonald's Happy Meal with Crayola components unfolds across different regions, families can look forward to enjoying an experience that champions creativity, learning, and joyful moments. Whether through playing with toys, engaging in activities, or exploring imaginative digital environments, the Crayola x McDonald's partnership promises to spark joy and unleash the creativity within every child globally.
Topics Entertainment & Media）
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