#Japan #Tokyo #HubSpot #Fraud Prevention #Spider AF

Combatting Fraudulent Leads with Technology

In today’s digital landscape, businesses face a significant challenge with the rise of fraudulent leads that drain resources and compromise advertising data accuracy. Spider Labs, a Tokyo-based company known for its marketing security platform, Spider AF, has taken a pivotal step by officially launching a native integration with HubSpot, a renowned CRM platform. This collaboration not only streamlines the scoring of leads but also empowers sales and marketing professionals to focus solely on credible leads.

The Growing Issue of Fraudulent Leads

The surge in leads generated through advertisements has been met with an alarming increase in fraudulent activities related to bot submissions, spam, and false information. Recent trends highlight how even physical store visits can be manipulated by illicit practices such as “shadow jobs” - individuals being compensated to visit stores under false pretenses. This has led to a societal issue where the integrity of digital and real-world components of marketing is compromised. Spider Labs has continuously addressed this challenge through the capabilities of Spider AF, and the new integration with HubSpot aims to create an environment where businesses can confidently operate their digital marketing strategies without the fear of fraudulent leads.

Key Benefits of the HubSpot Integration

1. Automated Lead Screening via Forms
With minimal effort, businesses can automatically implement the lead screening process. By simply configuring tags and forms within HubSpot, the results of fraudulent lead assessments can be directly reflected in the system. This eliminates the need for complex API integrations or system modifications, allowing marketing teams to adopt these features swiftly.

2. Focus on Reliable Leads
Thanks to the automatic reflection of Spider AF scores in HubSpot, sales teams can now efficiently prioritize genuine leads, minimizing the time spent on spam management. This results in a more straightforward approach for lead prioritization and nurturing strategies.

3. Enhanced Reporting Accuracy
The integration assures the prevention of CRM pollution from fraudulent leads, thereby maintaining the precision of reports and the accuracy of automated scoring. Consequently, marketers can engage in analyses founded on clean data, enhancing strategic decision-making.

Steps to Implement the Integration

• - Step 1: Tag Implementation

Configure the detection tags for Spider AF within the HubSpot forms or via Tag Manager.

• - Step 2: Setting Up HubSpot

Create Spider AF Score properties in HubSpot, allowing form submission data to be sent to Spider AF.

• - Step 3: Automated Scoring

Within minutes, the Spider AF Score for leads will be reflected in HubSpot, marking them with flags for easy differentiation between valid and fraudulent leads.

Visualizing the Spider AF Score in HubSpot

If a fraudulent lead is detected, it is assigned a score of “1,” whereas valid leads receive a score of “0.” This instantaneous visibility helps businesses verify lead credibility right within their CRM system.

Free Lead Fraud Diagnosis

To assess if fraudulent behavior is affecting a company’s lead data, Spider AF offers a complimentary diagnostic tool. By simply installing a form submission tag, users can receive a detailed report on their lead data's integrity without any charges or credit card registrations. After registering, users can instantly begin measuring their data, allowing them to visualize fraudulent leads securely.

Free Diagnosis URL

Pricing Plans

Spider Labs has crafted three pricing plans adaptable to different business needs and operational scales:

• - Basic Plan:

¥30,000 (before tax) per month, includes dashboard visualization and machine learning optimization for advertising media.

• - Plus Sales Boost:

Base plan plus ¥80,000 (before tax) per month, allowing integration with CRM tools like HubSpot.

• - Pro Business Boost:

Base plan plus ¥120,000 (before tax) per month, enabling real-time blocking of fraudulent leads.

All plans allow access to Spider AF's dashboard to monitor fraudulent lead situations, maximizing both advertising effectiveness and sales efficiency.

Spider AF Fraud Prevention URL

Please note: The prices mentioned apply to annual lump-sum payments.

About Spider Labs

Company Name: Spider Labs Inc.
Headquarters: 4th Floor, Minami Aoyama ST Building, 7-10-3 Minami Aoyama, Minato City, Tokyo, 107-0062
CEO: Soko Otsuki
Business Focus: Development, operation, and sales of ad fraud prevention tool Spider AF; data science consulting.
Established: April 2011
Website: Spider Labs Website