Celebrate Love This Valentine's Day with Godiva's Playful Campaign of Indulgence and Connection
This Valentine's Day, the renowned chocolatier Godiva is inviting everyone to celebrate love through its delightful 2026 campaign titled "Say it With GODIVA." Founded in Belgium in 1926, Godiva has long been synonymous with high-quality chocolates, and this year's initiative beautifully intertwines the themes of romance and personal connections.
The campaign aims to redefine the way we express love. Every box of Godiva chocolates symbolizes a declaration, manifesting a multitude of emotions that range from whimsical to serious. The intricately crafted chocolates serve not just as sweet treats, but as tokens of affection, capturing the essence of heartfelt communication — an experience encapsulating more than just the words "I love you."
At the center of this year’s campaign is the enchanting actress and singer Leighton Meester, who reprises her role as Lady Godiva. This reimagined figure is presented through a romantic lens, acting as a powerful symbol of love, connection, and generosity. With her involvement, she embodies the spirit of affection and closeness that Godiva aims to promote, reminding everyone that the most profound gestures stem from authentic moments of togetherness.
Leighton Meester's portrayal brings vibrancy to Godiva's visual presence across various digital platforms and particularly shines on a billboard in Times Square. Her confident and charming representation encapsulates Godiva’s signature elegance while motivating people to forge deeper connections and celebrate love through indulgences that ignite pleasure and joy.
In Leighton’s words, "I’m so excited to be partnering with Godiva again for my favorite season, Valentine's Day. There’s something magical about celebrating love in all its forms. Working with Godiva allows me to express that playful, indulgent spirit. This campaign perfectly encapsulates everything I adore about this season!"
Steve Lesnard, Global President of Godiva, elaborates on the goal of this campaign stating, "We believe love should be celebrated in all its forms and with joy. This year’s expression of romance is playful and modern, reinforcing that indulgence itself can be an act of love. Our founder, Pierre Draps, aimed to express a passionate love in every piece of chocolate, and that ethos continues to guide us today."
The 2026 Valentine's Day Collection introduces various heart-shaped assortments crafted with love. Here’s a curated selection:
1. Valentine's Day Heart-Shaped Gift Box - With meticulously crafted chocolates, this signature box is designed for sharing and nurturing connections. Available in 9-piece and 14-piece sets, it’s an ideal token to celebrate love.
2. Assorted Masterpiece Heart Tin - Make a lasting impression with this collectible heart-shaped tin, filled with individually wrapped chocolates featuring signature ganache fillings, offered in 7-piece and 20-piece varieties.
3. Goldmark Dark Chocolate Heart-Shaped Tin - Indulge in luxurious dark chocolate, assorted within a classy, collectible heart-shaped tin, containing 14 pieces that promise to leave memorable impressions.
4. Goldmark Assorted Chocolate Heart-Shaped Tin - Perfect as a Valentine's Day gift, it features a 9-piece assortment of luscious flavors that are lovingly crafted for sharing and delightful enjoyment.
All these charming offerings are accessible through Godiva’s website and featured in select retailers like Macy's, Bloomingdale's, and Amazon — making it easier than ever for people to express love through chocolate this Valentine’s Day.
Godiva is more than just a brand; it’s a global symbol of premium chocolate craftsmanship, with a legacy deeply rooted in over 100 years of dedication to quality and connection. Whether you’re expressing your love for someone special or treating yourself, Godiva’s chocolates are the sweetest expressions of affection just waiting to be shared.
The campaign aims to redefine the way we express love. Every box of Godiva chocolates symbolizes a declaration, manifesting a multitude of emotions that range from whimsical to serious. The intricately crafted chocolates serve not just as sweet treats, but as tokens of affection, capturing the essence of heartfelt communication — an experience encapsulating more than just the words "I love you."
At the center of this year’s campaign is the enchanting actress and singer Leighton Meester, who reprises her role as Lady Godiva. This reimagined figure is presented through a romantic lens, acting as a powerful symbol of love, connection, and generosity. With her involvement, she embodies the spirit of affection and closeness that Godiva aims to promote, reminding everyone that the most profound gestures stem from authentic moments of togetherness.
Leighton Meester's portrayal brings vibrancy to Godiva's visual presence across various digital platforms and particularly shines on a billboard in Times Square. Her confident and charming representation encapsulates Godiva’s signature elegance while motivating people to forge deeper connections and celebrate love through indulgences that ignite pleasure and joy.
In Leighton’s words, "I’m so excited to be partnering with Godiva again for my favorite season, Valentine's Day. There’s something magical about celebrating love in all its forms. Working with Godiva allows me to express that playful, indulgent spirit. This campaign perfectly encapsulates everything I adore about this season!"
Steve Lesnard, Global President of Godiva, elaborates on the goal of this campaign stating, "We believe love should be celebrated in all its forms and with joy. This year’s expression of romance is playful and modern, reinforcing that indulgence itself can be an act of love. Our founder, Pierre Draps, aimed to express a passionate love in every piece of chocolate, and that ethos continues to guide us today."
The 2026 Valentine's Day Collection introduces various heart-shaped assortments crafted with love. Here’s a curated selection:
1. Valentine's Day Heart-Shaped Gift Box - With meticulously crafted chocolates, this signature box is designed for sharing and nurturing connections. Available in 9-piece and 14-piece sets, it’s an ideal token to celebrate love.
2. Assorted Masterpiece Heart Tin - Make a lasting impression with this collectible heart-shaped tin, filled with individually wrapped chocolates featuring signature ganache fillings, offered in 7-piece and 20-piece varieties.
3. Goldmark Dark Chocolate Heart-Shaped Tin - Indulge in luxurious dark chocolate, assorted within a classy, collectible heart-shaped tin, containing 14 pieces that promise to leave memorable impressions.
4. Goldmark Assorted Chocolate Heart-Shaped Tin - Perfect as a Valentine's Day gift, it features a 9-piece assortment of luscious flavors that are lovingly crafted for sharing and delightful enjoyment.
All these charming offerings are accessible through Godiva’s website and featured in select retailers like Macy's, Bloomingdale's, and Amazon — making it easier than ever for people to express love through chocolate this Valentine’s Day.
Godiva is more than just a brand; it’s a global symbol of premium chocolate craftsmanship, with a legacy deeply rooted in over 100 years of dedication to quality and connection. Whether you’re expressing your love for someone special or treating yourself, Godiva’s chocolates are the sweetest expressions of affection just waiting to be shared.
Topics Consumer Products & Retail）
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