#None #Electric Bikes #ENGWE #Robin van Persie

ENGWE Appoints Robin van Persie as Brand Ambassador

In a significant move ahead of the upcoming Car-Free Day, the global e-bike brand ENGWE has announced legendary Dutch footballer Robin van Persie as its new brand ambassador. This partnership symbolizes a merging of Van Persie's storied football career with ENGWE's vision for everyday mobility, captured succinctly under the tagline "GOOD AS G.O.A.T."

The Concept of G.O.A.T.

"GOOD AS G.O.A.T." creatively plays on the phrase “good as gold,” reimagined through the lens of sports vernacular, highlighting the idea of the G.O.A.T. or “Greatest Of All Time.” This clever wording connects Van Persie's exceptional career achievements with a broader quality — being a reliable figure whenever it counts.

From Feyenoord to Arsenal, and then Manchester United, Van Persie has built an impressive career, marked by a Premier League championship, two Golden Shoes, and his unforgettable diving header at the 2014 World Cup. Since retiring from professional football, he has embraced a lifestyle focused on family, coaching, and fitness, while always emphasizing the importance of being present and dependable.

Shared Values of Reliability and Active Lifestyle

ENGWE shares these values with Van Persie. Their line of e-bikes is designed not just for performance, but also for comfort and safety Whether it's for commuting to work, running errands, or enjoying weekend rides, the reliability of an ENGWE bike reflects Van Persie's own principles of performance and discipline. "Robin embodies performance, discipline, and dependability, alongside an active lifestyle, not only in football but beyond," an ENGWE executive stated. "Together, we want to make electric mobility a seamless part of daily life."

Van Persie himself remarked, “Throughout my career, reliability was key — trusting the people around me, my equipment, and my decisions. This is one of the aspects that drew me to ENGWE.”

A Commitment to Everyday Mobility

As part of this new collaboration, Van Persie will be seen riding the ENGWE L20 Series 3.0, which boasts the slogan "COUNT ON EVERY RIDE." This model is engineered to provide maximum comfort with features like a low-step frame, full suspension, torque detection assist, rapid charging, and IoT connectivity. The L20 3.0 Pro has also garnered the prestigious iF DESIGN AWARD 2026.

In addition to selling high-quality bikes, ENGWE supports cyclists by offering a comprehensive suite of services. This includes research and development, design, manufacturing, quality control, and after-sales support, with 15 dedicated stores and over 400 distribution partners across Europe. Through this initiative, ENGWE aims to expand its commitment to reliability from the riding experience to owning a product.

Engaging the Public for Car-Free Day

In anticipation of Car-Free Day on September 22, ENGWE will launch its campaign "Car-Free, Carefree" from September 16 to October 8. This initiative encourages the public to rethink their transportation choices for short journeys, advocating for a more active and flexible means of mobility, all the while promoting potential savings of up to €685.

On September 19, Van Persie will make his first public appearance with ENGWE at the SOE Spain event, where press representatives will get a chance to meet him and explore the latest electric bike offerings from ENGWE. This event marks a significant moment as ENGWE seeks to enhance community participation in sustainable living and urban mobility.

About ENGWE

ENGWE is a globally recognized brand in the electric bicycle segment, dedicated to transforming how individuals manage short-distance travel. The company’s goal is to ease daily mobility and provide more freedom for cyclists to explore their surroundings without the barriers of traditional transportation methods. Through innovative designs and top-tier customer support, ENGWE continues to spearhead a movement toward a greener, more efficient lifestyle.