#Japan #Tokyo #Dementia Awareness #Issue+Design #Human Road Movie

A New Dawn for Dementia Awareness: The Film Adaptation

On May 13, 2025, the crowdfunding campaign for the film adaptation of the bestselling book, "Walking through Dementia in the World," will commence, starting in Japan and expanding to eight countries worldwide. This remarkable initiative is spearheaded by issue+design, a non-profit organization dedicated to solving social issues through design. This real-life drama aims to raise awareness and provide insights into the world seen through the eyes of those with dementia.

The Book that Sparked the Film

"Walking through Dementia in the World" has recorded exceptional sales, surpassing 200,000 copies, thanks to its innovative portrayal of the experiences of individuals living with dementia. Structured as a travelogue, it invites readers to perceive the often misunderstood perspectives of individuals affected by dementia. The book has garnered international attention, being translated into several languages, including Chinese, Korean, and Taiwanese, and even having a comic version released in France.

The film narrates the poignant journey of a father living with dementia and his son, who confront the challenges of the disease while attempting to strengthen their bond. This heartwarming road movie illustrates how love and understanding can thrive, even amidst the struggles of dementia.

The Imperative for Film Adaptation

Why now? The misconceptions surrounding dementia continue to permeate societal understanding, with phrases like "life is over" or "uncontrollable behavior" still prevalent. Both the public and individuals suffering from these misconceptions experience isolation and hardship. Issue+design aims to break this cycle by delivering an authentic representation of the "dementia world" through film. They aspire to inspire audiences to embrace this topic, fostering a sense of shared responsibility toward those affected by dementia.

This cinematic venture seeks to ensure that viewers, through poignant storytelling, can say, "Now I understand dementia."

Crowdfunding: A Global Initiative

The crowdfunding campaign is designed to engage a broader audience, connecting individuals from various backgrounds, as dementia is not solely a unique experience but a universal concern in our rapidly aging society. Following the Japanese launch, the crowdfunding will reach audiences in France, Taiwan, China, South Korea, the UK, the US, Canada, and Singapore.

The crowdfunding platforms include:
- READYFOR (Japan): May 13 - July 11, 2025, with a target of ¥5 million.
- KICKSTARTER (English-speaking countries): Launching on June 2, 2025, with a target of ¥1 million.
- ULULE (France): Starting June 9, 2025, aiming for ¥1 million.
- Zec Zec (Taiwan): Launching June 16, 2025, with a goal of ¥5 million.

Exciting Rewards for Backers

Supporters of the crowdfunding campaign can expect various exclusive rewards as a token of appreciation. Some highlights include:

• - Book Bundle: A practical handbook and a children's comic book to help understand dementia.
• - Souvenir Pack: A set of imaginative souvenirs inspired by the "dementia world" theme.
• - Ambassador Program: An opportunity to actively participate as an official ambassador, equipped with personalized materials to promote the film.
• - Unique Hotel Experience: A chance to stay at the limited-edition concept hotel themed around the "dementia world" for an immersive experience.

Behind the Camera

The film is directed by Yoshihiro Tamura, a renowned filmmaker with a distinct ability to blend visual storytelling and advocacy. The producer, Yuusuke Kakei, is the founder of issue+design and is taking on his first film production role. Together, they aim to create a thought-provoking film that conveys the nuances of living with dementia.

Related Events: Breaking Stigmas Through Design and Film

To celebrate the film's production, a series of events themed around overcoming biases will launch on May 13, 2025. These events will travel nationwide, engaging diverse guests to foster constructive dialogues about dementia. Another series designed to connect with practitioners from around the world, discussing global perceptions of dementia, will commence in June 2025.

Join the Journey with Issue+Design

Since its inception in 2008, issue+design has tackled various social issues through the power of design and creativity. They are not just addressing dementia; they are bringing together communities, cities, and countries to synergize efforts in tackling pressing social challenges. By supporting this initiative, you contribute to a broader understanding and acceptance of dementia in society. For more detailed information, visit the official film website and be part of this transformative journey.