Exciting Announcements for Puyo Puyo's 35th Anniversary Celebration Project

Celebrating Puyo Puyo's 35th Anniversary with Exciting Collaborations

Sega, the renowned game company, recently announced further developments regarding the ongoing “Dairensa!” project for the iconic action puzzle game series, Puyo Puyo, which is celebrating its 35th anniversary in 2026. This ongoing initiative promises numerous exciting collaborations and limited-edition items that fans won't want to miss.

Collaborations and Special Releases

One of the most anticipated collaborations is with the well-known Shimokitazawa Curry Festival, a beloved culinary event that has attracted food lovers for 15 years. Scheduled to take place from October 8 to October 25, 2026, the event will showcase the joy of curry in the vibrant Shimokitazawa district. More details about this collaboration will be revealed on the official social media channels of the Puyo Puyo series, so fans are encouraged to stay tuned. As a side note, the Shimokitazawa Curry Festival is trademarked by Spiral, Inc., highlighting its significance in the cultural culinary scene.

In addition to the curry festival collaboration, there’s an exciting partnership with the specialty shop “CLASSICS the Small Luxury.” Here, fans can look forward to a set of exclusive handkerchiefs, all designed to celebrate the 35th anniversary. Created by illustrator Natsu Yamaguchi, these handkerchiefs feature beautiful watercolor art as well as familiar pixel art and inscriptions from the game. Four different designs will be available, including:

- Puyo Puyo Collaboration Handkerchief (Yamaguchi Natsu Design) for 2,970 yen (tax included)
- Puyo Puyo Collaboration Handkerchief (Ojamapuyo Komon) for 2,970 yen (tax included)
- Puyo Puyo Collaboration Handkerchief (HIKKOMI Puyo Puyo) for 2,970 yen (tax included)
- Puyo Puyo Collaboration Handkerchief (Puyosana Embroidery) for 5,500 yen (tax included)

Additionally, those who purchase the special collaboration handkerchiefs will receive limited-edition wrapping featuring newly created artwork celebrating the anniversary.

Lastly, LINE users can gear up for a delightful new theme featuring Puyo Puyo with the upcoming release of “Puyo Puyo GAME CENTER” in September 2026. The theme is inspired by game center aesthetics, further enhancing the overall celebratory atmosphere surrounding the 35th anniversary.

A Legacy of Fun and Competition

Since its original debut in 1991, Puyo Puyo has evolved into a beloved action puzzle game with a rich history spanning over three decades. The game's simple yet engaging mechanics, which involve linking four or more matching “Puyos” to clear them, has captivated players worldwide. It set benchmarks not just in gameplay but also in introducing competitive multiplayer formats that turned casual fun into exhilarating eSports competitions.

Puyo Puyo continues to thrive across multiple platforms, offering its charming characters and addictive gameplay to both new and seasoned players alike. As part of its 35th anniversary celebration, the series is endorsed by the Japan eSports Union (JESU), drawing professional gamers into its intense competitive scene.

As 2026 approaches, the “Dairensa!” project promises to reveal even more memorable moments and initiatives for fans to enjoy, ensuring that the Puyo Puyo legacy continues to unfold with creativity and enthusiasm. For more information regarding upcoming events, merchandise, and core updates, enthusiastic fans can visit the official Puyo Puyo portal: Puyo Puyo Portal.

Stay connected and updated via the official YouTube channel and social media platforms:

With these exciting updates laying the groundwork for the celebration, fans of Puyo Puyo and newcomers alike have much to look forward to as the franchise continues to innovate, entertain, and grow through its 35th anniversary and beyond.