#United States #St. Louis #Super Bowl #Michelob ULTRA #Willem Dafoe

Michelob ULTRA Returns to the Super Bowl Stage

This Super Bowl LIX, Michelob ULTRA, a leading light beer brand, bursts back onto the big screen with a distinctive commercial titled 'The ULTRA Hustle'. The ad features a star-studded lineup including acclaimed actors Willem Dafoe and Catherine O'Hara, alongside sports legends such as Randy Moss, Sabrina Ionescu, and Ryan Crouser. This energetic spot celebrates the culture of friendly competition, urging audiences to embrace an active and social lifestyle.

The ULTRA Hustle Concept

The commercial, which showcases a light-hearted pickleball match, reflects Michelob ULTRA’s new brand platform, 'Play For An ULTRA'. The playful energy of the spot is meant to highlight how competition becomes even more enjoyable when there’s something on the line—like a refreshing Michelob ULTRA. Dafoe and O'Hara are depicted as a comedic duo, navigating the highs and lows of the game, showcasing both their charm and competitive spirit.

A Word from Marketing

Ricardo Marques, the Senior Vice President of Marketing for Michelob ULTRA, expressed enthusiasm about the campaign, stating that they are challenging America to 'Play For An ULTRA'. This year's marketing strategy aims to further the brand's position as a champion of social and active living. He noted that this commercial is just the beginning of their year-long campaign, designed to inspire a thriving and vigorous community.

Catch the Fun

The 'ULTRA Hustle' spot is a joyous representation of how Michelob ULTRA integrates fitness with having a good time, aligning perfectly with their ethos that encourages drinkers to be both healthy and socially engaged. The commercial is set to resonate not just during the Super Bowl, but will also continue to generate momentum throughout 2025.

Fan Engagement and New Initiatives

Michelob ULTRA is leveraging social media to engage fans directly, offering opportunities for them to participate in the competitive atmosphere. Upcoming initiatives mean consumers can expect to see challenges involving their favorite sports figures throughout various platforms.

In addition, Michelob ULTRA has partnered with DoorDash to introduce an innovative beer gifting platform. Fans can send Michelob ULTRA to friends on the same day via DoorDash, reinforcing the brand’s commitment to enhancing friendly competition in every setting. This major collaboration is a first for the beer industry and promises to elevate user interaction during game day and beyond.

About Michelob ULTRA

Since its inception in 2002, Michelob ULTRA has carved its niche in the brewing industry by promoting a lifestyle of fitness and enjoyment, appealing to health-conscious consumers. With a calorie count of only 95 and 2.6 grams of carbs per serving, it’s crafted carefully to deliver superior taste while maintaining a commitment to quality ingredients.

Michelob ULTRA is produced by Anheuser-Busch, a tradition that has thrived for over 165 years, consistently delivering excitement and cheer to beer drinkers throughout the United States. The brand continues to emphasize responsible consumption while celebrating the active lives of its community members.

To experience the buzz yourself, check out 'The ULTRA Hustle' on Michelob ULTRA's YouTube channel, or follow the brand across social media platforms for ongoing updates and contests. Get ready to 'Play For An ULTRA'!