Assembly Introduces Assembly Control: A Game Changer for Brand Safety and Campaign Success
Assembly Control Unveiled
Assembly, a prominent media agency within the Stagwell Network, has recently made a significant stride in programmatic advertising with the introduction of Assembly Control. This innovative tool is aimed at providing brands with improved oversight over ad placements, ultimately enhancing campaign performance and brand safety. Set to roll out globally throughout July, Assembly Control reflects a strategic effort to address the inherent complexities and risks associated with programmatic media.
Strategically Designed Solution
Developed in collaboration with a leading ad verification platform, Assembly Control incorporates cutting-edge technology tailored to meet the agency's specific needs. Key features include a customized categorization of inventory, strategic inclusion lists, and advanced suitability controls, creating a more secure and effective environment for advertising investment. As Matt Adams, Global Chief Operations Officer at Assembly, highlights, this tool goes beyond mere risk management; it serves as a pivotal strategy to enhance media performance.
Assembly Control is particularly notable given that programmatic advertising now accounts for over 90% of digital display ad spending in the U.S., despite the complexities that come with it. The challenges—such as ad misplacement, brand suitability issues, and fraud—can significantly impact a campaign's effectiveness and a brand's reputation.
Wayne Blodwell, Global SVP of Programmatic at Assembly, emphasizes the importance of optimizing media dollars. With Assembly Control, not only is brand protection fortified, but active campaign performance improvements are also achieved through responsible programmatic buying practices.
Key Features and Benefits
Among the standout features of Assembly Control are:
With an ambitious goal of achieving 75% global client adoption by the end of 2025, Assembly Control signifies a major milestone in Assembly's ongoing commitment to leading in the programmatic advertising sector and excellence in operational capabilities.
About Assembly
Assembly operates as a leading global omnichannel media agency that effectively integrates data, talent, and technology to stimulate growth for top-tier brands worldwide. By linking impactful brand storytelling with extensive media capabilities, Assembly delivers tangible performance and business outcomes. Powered by STAGE—its proprietary operating system—and supported by a global workforce of 2,300 professionals across 35 international offices, Assembly is steadfast in producing purposeful and impactful advertising solutions. As part of the Stagwell network—known for reimagining the marketing landscape—Assembly is dedicated to setting new industry standards.
Assembly, a prominent media agency within the Stagwell Network, has recently made a significant stride in programmatic advertising with the introduction of Assembly Control. This innovative tool is aimed at providing brands with improved oversight over ad placements, ultimately enhancing campaign performance and brand safety. Set to roll out globally throughout July, Assembly Control reflects a strategic effort to address the inherent complexities and risks associated with programmatic media.
Strategically Designed Solution
Developed in collaboration with a leading ad verification platform, Assembly Control incorporates cutting-edge technology tailored to meet the agency's specific needs. Key features include a customized categorization of inventory, strategic inclusion lists, and advanced suitability controls, creating a more secure and effective environment for advertising investment. As Matt Adams, Global Chief Operations Officer at Assembly, highlights, this tool goes beyond mere risk management; it serves as a pivotal strategy to enhance media performance.
Assembly Control is particularly notable given that programmatic advertising now accounts for over 90% of digital display ad spending in the U.S., despite the complexities that come with it. The challenges—such as ad misplacement, brand suitability issues, and fraud—can significantly impact a campaign's effectiveness and a brand's reputation.
Wayne Blodwell, Global SVP of Programmatic at Assembly, emphasizes the importance of optimizing media dollars. With Assembly Control, not only is brand protection fortified, but active campaign performance improvements are also achieved through responsible programmatic buying practices.
Key Features and Benefits
Among the standout features of Assembly Control are:
- - Enhanced Campaign Results: Through strategic inventory selection, brands can expect better outcomes from their advertising efforts.
- - Minimization of Risks: The initiative aims to significantly reduce the risks related to brand safety and suitability across various platforms.
- - Fraud Prevention: The tool is designed to prevent investments in fraudulent or non-compliant advertising partners, safeguarding brand interests.
- - Flexibility in Controls: Advertisers can choose from tiered control measures based on their specific safety and suitability needs.
- - Proprietary Inclusion Lists: A carefully curated list of publishers and sellers ensures that brand messages are displayed in appropriate and effective environments.
With an ambitious goal of achieving 75% global client adoption by the end of 2025, Assembly Control signifies a major milestone in Assembly's ongoing commitment to leading in the programmatic advertising sector and excellence in operational capabilities.
About Assembly
Assembly operates as a leading global omnichannel media agency that effectively integrates data, talent, and technology to stimulate growth for top-tier brands worldwide. By linking impactful brand storytelling with extensive media capabilities, Assembly delivers tangible performance and business outcomes. Powered by STAGE—its proprietary operating system—and supported by a global workforce of 2,300 professionals across 35 international offices, Assembly is steadfast in producing purposeful and impactful advertising solutions. As part of the Stagwell network—known for reimagining the marketing landscape—Assembly is dedicated to setting new industry standards.
Topics Business Technology）
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