Burrell Communications Group Expands Leadership with God-is Rivera's Appointment as Chief Strategy Officer

Burrell Communications Group Welcomes God-is Rivera

Burrell Communications Group, a preeminent Black-owned advertising agency, is excited to announce the appointment of God-is Rivera as their new Chief Strategy Officer. This strategic move adds a remarkable leader to the agency's leadership team. Rivera is recognized for her substantial contributions to marketing and strategy, particularly during her tenure at the global tech platform X, previously known as Twitter.

During her four years at X, Rivera was highly effective in shaping inclusive marketing campaigns that resonated with diverse communities, gaining widespread recognition for her commitment to centralizing underrepresented voices, notably “Black Twitter.” Her work has garnered attention in the Hulu documentary, _Black Twitter: A People's History_, showcasing her impactful contributions in connecting brands with multicultural audiences.

Prior to her impressive stint at Twitter, Rivera held the position of Director of Inclusion and Cultural Resonance for VMLYR and also worked as a lead channel strategist at prominent digital marketing agencies including iCrossing and T3. Her most recent role was as the inaugural Vice President of Inclusive Marketing for The Walt Disney Company, where she played a pivotal role across various streaming platforms including ESPN+, Hulu, and Disney+. Subsequently, she joined ESSENCE Ventures as its first Chief Content Officer, focusing on audience engagement and content strategy for their brands.

Tara DeVeaux, the CEO of Burrell, expressed her enthusiasm about Rivera joining the agency. “Her cultural insight and digital acumen align perfectly with our mission to understand and connect with audiences. We believe the diversity of voices in today’s market influences media consumption and consumption itself,” she noted. Rivera’s extensive experience and commitment to cultural representation will serve as a significant advantage as Burrell further enhances its ability to innovate and communicate effectively.

Excited about her new role, Rivera stated, “I'm thrilled to join Burrell Communications Group and to continue building its legacy of excellence that spans over 54 years. My aim is to establish a center of excellence that emphasizes the importance of diverse insights in shaping effective strategies that transcend traditional marketing limitations.”

Additionally, Rivera is a sought-after speaker and thought leader, having presented at notable events such as the Cannes Lion Festival, the World Economic Forum, and Netflix-sponsored forums. She has received various accolades and recognition, including being listed among Ad Age's “Women to Watch” and being included in Fortune’s “40 Under 40.” Her accomplishments consistently highlight her influence in the industry.

Founded in 1971 by Tom Burrell, Burrell Communications Group remains a pioneering force in advertising, known for its focus on understanding and engaging multicultural markets. With a client roster that includes major brands like Toyota, Coca-Cola, and Unilever, the agency continues to shape the future of diverse advertising and strategic marketing.

For more detailed insights into Burrell Communications Group and God-is Rivera's plans to elevate the agency, visit their official website at burrell.com.