Choice Privileges Expands NASCAR Sponsorship for Fans in 2025 Season
In a thrilling announcement by Choice Hotels International, the renowned rewards program, Choice Privileges, is expanding its engagement with NASCAR for the 2025 season. This newly extended sponsorship with Trackhouse Racing not only deepens their existing partnerships but also promises members extraordinary experiences on race day. Following overwhelmingly positive feedback from customers in 2024, this year's offerings include new sponsored driver Ross Chastain, who will be joining Daniel Suárez on the team.
Beginning with the upcoming season, Choice Privileges members will gain unparalleled insights into the NASCAR world. With their accumulated points, members can bid on extraordinary race day experiences designed to immerse them in the thrilling atmosphere of NASCAR. This includes exclusive access to a comprehensive tour of the Trackhouse Racing team facilities and participating in a meet-and-greet with the drivers themselves.
Members will witness real-time adjustments being made to the cars within the garages, experience the excitement and tension of the pit box on race day, and enjoy a delectable meal prepared by the team's traveling chef—alongside the pit crew itself! At the core of this initiative is the idea to transform casual fans into devoted racing enthusiasts, showcasing what it truly feels like to be part of a vibrant, fast-paced team environment.
The inaugural year of this sponsorship in 2024 saw a significant increase in customer participation, reflecting the rising popularity of these exclusive experiences. Nearly 90% of individuals making bids for the race day packages utilized points earned from stays at Choice-branded hotels or through the Choice Privileges® Mastercard® program. Among those engaged, approximately 80% were recognized as Elite members of Choice Hotels, showcasing the appeal of this program which allows members to reach Elite status with as few as 10 overnight stays yearly.
Nandika Suri, Vice President of Loyalty and Partnerships at Choice Hotels, shared that the unique adrenaline and excitement associated with NASCAR experiences have become crucial to travelers, thus enhancing the offerings through Choice Privileges is a natural evolution. The Trackhouse Racing program provided a cherished avenue for both drivers and fans to connect in an exhilarating environment, with excitement bubbling over as they anticipate another successful racing season ahead.
Throughout the 2025 season, each of the 38 NASCAR Cup Series races will feature Choice Privileges' offerings, ensuring that racing fans can enjoy exclusive moments at every event. The sponsorship will also see the Choice Privileges brand prominently displayed on Trackhouse Racing vehicles, with branded fire suits and team apparel showcased in various high-stake races. Notable race dates include March 30 in Martinsville, Virginia, where fans will see Ross Chastain in action, followed by Daniel Suárez racing on May 11 in Kansas City and September 7 in St. Louis, alongside another appearance on October 5 in Charlotte.
Justin Marks, the founder of Trackhouse Racing, expressed his enthusiasm for this partnership with Choice Privileges, noting the significant opportunities it presents for connecting with a broader audience and creating memorable experiences that resonate with fans. The eventual collaboration between the iconic NASCAR personas and the expansive membership of Choice Privileges is expected to yield an exciting dynamic that heightens race day anticipation and engagement.
As the racing community awaits the upcoming season, the partnership between Choice Hotels and Trackhouse Racing locks in a future filled with thrilling race day opportunities, exclusive experiences, and a remarkable connection between fans and the exhilarating world of NASCAR racing. With over 7,100 hotels across 46 countries participating in the Choice Privileges network, members will continue to enjoy seamless opportunities to earn and redeem points for various thrilling experiences.
This sponsorship not only highlights Choice Hotels' dedication to enhancing customer experiences but also reflects the growing intersection where travel and sports meet, creating lasting impressions in the hearts of avid racing enthusiasts. Members interested in earning more points can sign up for one of the various Choice Privileges credit cards, amplifying their ability to access even more exhilarating experiences at races—creating a perfect blend of travel and motorsports excitement in the coming year.
Beginning with the upcoming season, Choice Privileges members will gain unparalleled insights into the NASCAR world. With their accumulated points, members can bid on extraordinary race day experiences designed to immerse them in the thrilling atmosphere of NASCAR. This includes exclusive access to a comprehensive tour of the Trackhouse Racing team facilities and participating in a meet-and-greet with the drivers themselves.
Members will witness real-time adjustments being made to the cars within the garages, experience the excitement and tension of the pit box on race day, and enjoy a delectable meal prepared by the team's traveling chef—alongside the pit crew itself! At the core of this initiative is the idea to transform casual fans into devoted racing enthusiasts, showcasing what it truly feels like to be part of a vibrant, fast-paced team environment.
The inaugural year of this sponsorship in 2024 saw a significant increase in customer participation, reflecting the rising popularity of these exclusive experiences. Nearly 90% of individuals making bids for the race day packages utilized points earned from stays at Choice-branded hotels or through the Choice Privileges® Mastercard® program. Among those engaged, approximately 80% were recognized as Elite members of Choice Hotels, showcasing the appeal of this program which allows members to reach Elite status with as few as 10 overnight stays yearly.
Nandika Suri, Vice President of Loyalty and Partnerships at Choice Hotels, shared that the unique adrenaline and excitement associated with NASCAR experiences have become crucial to travelers, thus enhancing the offerings through Choice Privileges is a natural evolution. The Trackhouse Racing program provided a cherished avenue for both drivers and fans to connect in an exhilarating environment, with excitement bubbling over as they anticipate another successful racing season ahead.
Throughout the 2025 season, each of the 38 NASCAR Cup Series races will feature Choice Privileges' offerings, ensuring that racing fans can enjoy exclusive moments at every event. The sponsorship will also see the Choice Privileges brand prominently displayed on Trackhouse Racing vehicles, with branded fire suits and team apparel showcased in various high-stake races. Notable race dates include March 30 in Martinsville, Virginia, where fans will see Ross Chastain in action, followed by Daniel Suárez racing on May 11 in Kansas City and September 7 in St. Louis, alongside another appearance on October 5 in Charlotte.
Justin Marks, the founder of Trackhouse Racing, expressed his enthusiasm for this partnership with Choice Privileges, noting the significant opportunities it presents for connecting with a broader audience and creating memorable experiences that resonate with fans. The eventual collaboration between the iconic NASCAR personas and the expansive membership of Choice Privileges is expected to yield an exciting dynamic that heightens race day anticipation and engagement.
As the racing community awaits the upcoming season, the partnership between Choice Hotels and Trackhouse Racing locks in a future filled with thrilling race day opportunities, exclusive experiences, and a remarkable connection between fans and the exhilarating world of NASCAR racing. With over 7,100 hotels across 46 countries participating in the Choice Privileges network, members will continue to enjoy seamless opportunities to earn and redeem points for various thrilling experiences.
This sponsorship not only highlights Choice Hotels' dedication to enhancing customer experiences but also reflects the growing intersection where travel and sports meet, creating lasting impressions in the hearts of avid racing enthusiasts. Members interested in earning more points can sign up for one of the various Choice Privileges credit cards, amplifying their ability to access even more exhilarating experiences at races—creating a perfect blend of travel and motorsports excitement in the coming year.
Topics Entertainment & Media）
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