RKD Group Selected by Salvation Army Divisions for Fundraising Partnership

RKD Group Chosen as Fundraising Agency by Salvation Army

In a significant move, the Intermountain and Golden State Divisions of The Salvation Army have named RKD Group as their official fundraising agency. This decision underscores RKD’s commitment to enhancing The Salvation Army’s mission and expanding its impact across communities in the United States.

Major Darren Norton, the Divisional Commander for the Golden State Division, emphasized the necessity for innovation in fundraising strategies. He stated, “We can’t keep doing the same thing and expect things to get better. We need to consider a new way of fundraising, and that's why we're partnering with RKD.” This reflects a broader trend within nonprofit organizations to adapt and modernize their approach to donor engagement in an ever-evolving philanthropic landscape.

RKD Group stands out for its tailored strategies that cater specifically to the unique needs of each division. By implementing cutting-edge fundraising programs and leveraging technology, RKD aims to strengthen donor relationships, facilitate digital transformation, and increase net revenue. Major Nesan Kistan, Divisional Commander for the Intermountain Division, shared that they “wanted more than a direct mail partner” and found in RKD a contemporary fundraising solution that resonates with current donor preferences.

RKD Group has a proven track record of assisting numerous nonprofit organizations in revitalizing their fundraising approaches and achieving sustainable revenue growth. Their methodology involves data-driven insights, strategic innovations, and compelling storytelling to enhance donor connections and support their missions.

Tim Kersten, the CEO of RKD Group, expressed pride in working with The Salvation Army, stating, “We are honored to support their mission by bringing new strategies and fresh perspectives to their fundraising efforts for years to come.” The partnership aims to not only raise funds but also foster a deeper understanding of the vital services provided by The Salvation Army across the nation.

With a history of helping over 27 million people in 2024, The Salvation Army addresses issues such as poverty, addiction, and other economic challenges through an extensive range of social services, including food aid, shelter, and youth programs. The ongoing partnership with RKD Group is expected to enhance these efforts by ensuring that crucial services remain accessible to those in need.

RKD Group, based in Plano, Texas, is recognized as a leading marketing and fundraising agency specializing in nonprofit organizations throughout North America. Their expertise encompasses direct response, digital marketing, omnichannel fundraising, and donor engagement strategies that effectively break through the noise of the crowded nonprofit space.

In conclusion, the alliance between RKD Group and The Salvation Army's Intermountain and Golden State Divisions signifies a pivotal advancement in how nonprofit organizations approach fundraising. The focus on innovative strategies and tailored implementations heralds a new era of donor engagement aimed at fostering meaningful impact in communities across the country. For further inquiries regarding RKD Group and its initiatives, visit rkdgroup.com.