#Japan #Tokyo #Traffic Safety #Child Seat #IATSS

Public Symposium on Safety Information

On November 27, 2025, a significant public symposium titled “How to Deliver Safe Information in the Age of SNS and AI” will take place, focusing on the usage of child seats and the challenges in information dissemination regarding traffic safety. As the internet has revolutionized communication, the way information about traffic safety is conveyed has also drastically changed.

Historically, government agencies and car manufacturers relied on traditional media outlets such as television, newspapers, and magazines to disseminate crucial safety information effectively. However, in recent times, these primary sources of information have established their own websites, allowing them to spread their messages directly. While this shift has enabled greater autonomy in communication, it has also led to an increased emphasis on attracting views and engagement from audiences, presenting new challenges.

Traditionally, audiences received information passively through a “push model,” where they absorbed whatever safety-related content was broadcast in various conventional media. In contrast, the rise of social media has shifted this paradigm towards a “pull model.” Nowadays, individuals selectively engage with information that aligns with their interests, leaving essential safety messages potentially unnoticed. This change in user behavior raises concerns, particularly when it comes to traffic safety information, as critical knowledge may fail to reach those who need it most.

Improper delivery of traffic safety information can render anyone a potential victim or perpetrator. In this symposium, we aim to spotlight the situation surrounding child seat usage through insights gleaned from a survey involving 10,000 participants. We will also discuss how best to communicate information in the current era of artificial intelligence and propose strategies to encourage behavioral change among parents and caregivers to protect vulnerable children on the roads.

Event Details

• - Date: November 27, 2025 (Thursday) 16:00 - 17:30
• - Format: In-person attendance & live online streaming (Zoom Webinar)
• - Location: Japan Automobile Hall, 1-1-30 Shiba Daimon, Minato, Tokyo (1st to 3rd Conference Rooms)
• - Participation Fee: Free
• - Registration Deadline: November 25, sign up here.

Program Schedule

• - 16:00: Opening remarks by Rumiko Iwasada, Motor Journalist and Project Leader of IATSS 2502A.
• - 16:10 - 17:00: Presentations by guest speakers:

- Yoshiko Miki: Senior Research Fellow at Dai-ichi Life Research Institute, presents on the “Junior Seat Usage Survey Results.”
- Rumiko Iwasada: Discussing “Safety Information Should Not Compete with Cats.”
- Yoshitaka Danno: Director of the Research Department at JAF, presenting “Efforts to Improve CRS Usage Rates.”
- Naoya Kanda: President and Professor at Tohoku University of Community Service and Science, discussing how to motivate behavior changes to improve CRS utilization.

• - 17:00 - 17:25: Panel discussion led by Rumiko Iwasada with participation from guest speakers.
• - 17:25: Closing remarks by Nobuyuki Kawai, Executive Director at IATSS.

Sponsorship and Support

This symposium is hosted by the International Association of Traffic Safety Science (IATSS) 2502A Project and supported by the Cabinet Office, the National Police Agency, the ITARDA, and the Japan Automobile Federation (JAF). Through collaborative efforts, we aim to create a safer environment for children on the roads, paving the way for effective information delivery and enhanced road safety practices.