Philip Morris International Launches Thanks for Giving Campaign to Support Communities

PMI U.S. Launches "Thanks for Giving" Campaign to Honor Community Service

In an ambitious move aimed at promoting corporate social responsibility, Philip Morris International's U.S. division, known as PMI U.S., has officially launched the "Thanks for Giving," a nationwide initiative that encourages Americans to acknowledge and support the hardworking individuals and organizations dedicated to enhancing their communities. This campaign coincides with the Thanksgiving and #GivingTuesday celebrations, underscoring the importance of generosity beyond just a seasonal gesture.

Marian Salzman, Senior Vice President at PMI U.S. and one of the original creators of GivingTuesday back in 2012, emphasized the importance of long-term commitment to giving. "#GivingTuesday began as a single day to promote generosity, but true impact occurs when such goodwill becomes an ingrained part of our daily lives," Salzman stated. She highlighted PMI U.S.'s remarkable contributions since 2022, noting that the company has donated over $35 million and witnessed a remarkable 400% increase in employee participation in community programs.

In 2025 alone, PMI U.S. has provided nearly $12 million to over 500 charitable organizations. This includes significant financial support across various sectors: more than $3.7 million for military and veteran assistance; over $2.4 million dedicated to economic empowerment; and various funds allocated for disaster relief and the arts.

PMI U.S. collaborates closely with several nonprofit organizations, such as TAPS, which offers critical support services to individuals grieving the loss of a military member. Bonnie Carroll, the founder of TAPS, expressed gratitude for PMI U.S.'s support, which has enabled TAPS to extend its programs to a growing number of survivors seeking assistance each day.

Additionally, PMI U.S. has been instrumental in initiatives that foster state economic growth. Their partnership with AdvanceCT, initiated in 2021, has been key to driving nearly 5,000 new jobs and attracting significant capital investment to Connecticut, supporting workforce development initiatives and bolstering the local economy.

Furthermore, the company's recent $1 million donation allowed the Los Angeles County Fire Department to procure a new wildland engine, significantly benefiting the West Altadena community devastated by the January 2025 Eaton Fire. This donation is also dedicated to helping impacted residents and supporting the families of fallen firefighters, showcasing PMI U.S.'s comprehensive commitment to community resilience.

The "Thanks for Giving" campaign further spotlights the WeCare program, where PMI U.S. employees can nominate local nonprofits for funding. In 2025, this initiative has directed more than $1.86 million to over 400 organizations across the nation, showcasing the collaborative efforts of employees to foster local community growth.

An example of the WeCare program's impact is seen through Kentucky's Boulware Mission, where PMI U.S. employees directed over $200,000 to assist men facing homelessness and mental health challenges. Executive Director David Gaynor shared how this donation will transform lives in their community, providing much-needed resources.

The "Thanks for Giving" initiative epitomizes PMI U.S.'s approach to philanthropy, emphasizing a commitment to listening and investing in meaningful work that drives genuine change year-round. PMI U.S. remains steadfast in its goal to build a smoke-free future while also contributing to the well-being of communities across America. For more information about their charitable efforts and commitment to corporate social responsibility, visit PMI U.S..