#Japan #Tokyo #Afternoon Tea #Kirin Beverage #Tea Mug

Kirin's Afternoon Tea Mug Campaign: A Celebration of 40 Years

Kirin Beverage Corporation, under the leadership of CEO Nobuhiro Inoue, is excited to announce a special campaign to celebrate the 40th anniversary of its flagship tea brand, "Kirin Afternoon Tea." Starting on May 18th, the company will host the "Afternoon Tea Mug Giveaway Campaign," where 3,000 lucky participants will have a chance to win an original tea mug designed to commemorate this milestone.

This campaign allows participants to earn points by purchasing selected "Kirin Afternoon Tea" bottled products. For every 80 yen spent (tax included), one point will be awarded. Participants can either choose to receive a mug in one of five different colors or aim to complete a set of all five mugs, giving them the opportunity to enjoy their favorite color.

The Original Tea Mug

The specially designed mug is inspired by the tea culture of the UK, specifically the “sacred place of tea culture” where afternoon tea is a staple. It features a prominent logo of the iconic Lady Anna Maria, a symbol of the tie between Japanese and British tea cultures. The mug, which can hold 420ml, provides an ideal size for tea lovers, reflecting the British habit of drinking tea multiple times a day. With a simple yet stylish design, it complements any setting, making it perfect for everyone.

Campaign Details

Here are the essential details for those looking to participate in the "Afternoon Tea Mug Giveaway Campaign":
1. Campaign Name: Afternoon Tea Mug Giveaway Campaign
2. Period: May 18, 2026 (Monday) 11:00 AM to June 30, 2026 (Tuesday) 23:59 PM
* Receipt Validity: May 18, 2026 - June 23, 2026
3. Content: A total of 3,000 "Afternoon Tea Original Tea Mugs" will be given away through a lottery. Participants can collect points by purchasing eligible products, where each 80 yen spent earns one point.
- Mug Selection Course: 5 points required to select one mug from the five available colors (2,750 winners, 550 per color).
- Complete Course: 24 points required to receive a complete set of five mugs (250 winners).
4. Prize: Afternoon Tea Original Tea Mug, approximately 8.5cm in diameter and 10.5cm in height, made of ceramic.
5. Eligible Products: Various "Kirin Afternoon Tea" bottled products (certain canned and carton products are excluded).
6. Eligible Stores: Convenience stores, supermarkets, drug stores, discount stores, and more across Japan. Online purchases can also qualify with a proper receipt.
7. How to Participate: Take a photo of your receipt and register your points on the campaign website. Once enough points have been accumulated, you can apply for a mug.
8. Application Instructions: Follow the instructions provided on the campaign site to register your points for a chance to win.
9. Important Note: Participants can enter multiple times during the campaign period, but winners will be limited to one prize per person. Only residents of Japan are eligible to enter.

Additional Information About Kirin Afternoon Tea

Kirin Afternoon Tea offers a delectable variety of flavors to enjoy. Their range includes:

• - Straight Tea: Features 20% of high-quality Ceylon tea leaves known for their aromatic profile.
• - Milk Tea: Made with a blend of candy tea leaves for an enhanced milky flavor.
• - Lemon Tea: Combines flavorful Nuware Eliya tea leaves to create a refreshing drink.
• - 40th Blend Tea: A harmonious blend that showcases fruity aromas while maintaining a balanced taste suitable for adults.

Packaging Design

The packaging of Kirin Afternoon Tea is modern and subtly elegant, embodying the brand's 40-year legacy. It aims to uplift the mood of consumers while remaining accessible for everyday purchases. The packaging design for the 40th Blend reflects the excitement of the anniversary and celebrates the joy of tea culture.

For more detailed information, including participation rules and product descriptions, please visit the official website: Kirin Afternoon Tea.