#United States #Seattle #FIFA World Cup #B-Engaged

Visit Seattle Collaborates with B-Engaged for World Cup Strategy

In an exciting development for football fans and tourists alike, Visit Seattle has officially appointed B-Engaged, a prominent sports marketing agency, to lead its comprehensive football strategy ahead of the highly anticipated 2026 FIFA World Cup. This international event will be co-hosted by the United States, Canada, and Mexico, with Seattle proudly standing as one of the official host cities.

B-Engaged's primary objective will be to craft and execute football-centric campaigns that will highlight Seattle as a prime destination for global fans attending the tournament. As the city prepares to showcase its rich culture, creativity, and fervent love for the beautiful game, the agency aims to position Seattle at the forefront of the World Cup experience.

Connecting Seattle to the Global Audience

B-Engaged’s responsibilities will extend beyond mere marketing. The agency will focus on establishing media partnerships and generating compelling football content that resonates with potential visitors in Europe and Asia. With a proven track record of executing global campaigns involving elite athletes, clubs, and brands, B-Engaged is well-equipped to engage fans and ensure that Seattle shines brightly on the world stage during the World Cup.

Michelle Tierney, Chief Revenue Officer of B-Engaged, expressed her excitement about the partnership, stating, “Seattle has one of the most electrifying and passionate football cultures in the United States. The World Cup presents a remarkable opportunity to share that story globally. Our mission is to connect Seattle with fans from all over through innovative campaigns, partnerships, and content that both celebrate the city and the sport.”

Seattle itself is renowned for its dedicated football fan base and robust sporting tradition, making it an ideal host for the World Cup. Visitors can expect an incredible atmosphere characterized by not just world-class stadiums, but also vibrant neighborhoods filled with dynamic cultural offerings and stunning natural landscapes. This unique combination is set to provide a memorable experience both on and off the pitch.

A Warm Welcome for Football Fans

Stephanie Byington, Senior Vice President and Chief Marketing Officer at Visit Seattle, highlighted the city’s welcoming spirit as it prepares to embrace global fans.