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Mars Launches Spooky Shoppable Content on Instagram

As Halloween approaches, brands are continuously seeking innovative ways to connect with consumers. Mars, Incorporated, known for its popular snacking and pet food products, has taken a creative leap by launching a shoppable Instagram experience for the Halloween season. This initiative, unveiled on the @MarsGlobal Instagram channel, aims to provide users with a vibrant mix of seasonal inspiration and the convenience of purchasing featured products directly through the platform.

A New Way to Celebrate Halloween

Tim LeBel, Mars' Chief Halloween Officer and Chief Customer Officer for Mars Snacking North America, emphasized the importance of making the Halloween shopping experience enjoyable and accessible. With the introduction of this interactive content, consumers can gather festive ideas and shop all in one place.

The Instagram content showcases a variety of products from Mars' extensive portfolio, including traditional favorites like MM'S®, SNICKERS®, and Pringles®, along with treats tailored for pets, such as PEDIGREE® and GREENIES™.

This visual-driven experience aligns well with the growing trend towards immersive retail, where shopping is shaped by cultural moments, both online and in stores. The intention is to inspire users with Halloween-themed ideas—everything from gatherings with friends and family to selecting pet treats.

Highlights of the Shoppable Content

The shoppable Halloween posts feature:

• - Seasonal Treats: Seasonal offerings like SNICKERS Pumpkins, TWIX® Skull, and MM'S Halloween Blends are just a few examples of the delightful treats highlighted in this campaign. There are also special spooky snacks such as Pringles Original Spooktacular Snack Cups and Cheez-It® Original, appealing to a wide range of seasonal cravings.
• - Easy Halloween Recipes: For those looking to prepare Halloween-inspired dishes, Ben's Original™ will showcase its easy-to-make spooky 7-layer dip recipe, perfect for any Halloween get-together. This not only simplifies the recipe game for busy hosts but also adds an element of fun to party planning.
• - Pet-Friendly Treats: Mars is not forgetting our furry friends! The campaign also promotes a range of pet treats from brands like GREENIES and CESAR®, ensuring pets can join in the Halloween festivities as well.

How to Join the Celebration

To participate and experience all that this interactive shopping platform offers, navigate to @MarsGlobal on Instagram. By tapping the product tags in the Halloween posts, users can not only discover more about these products but also make direct purchases. This user-friendly approach minimizes the time spent searching and maximizes the enjoyment of the season—an important aspect for anyone planning their Halloween celebrations.

About Mars, Incorporated

Mars, Incorporated prides itself on its commitment to quality and responsibility in the business landscape. With net sales projected to exceed $65 billion based on combined estimates for 2025, the family-owned business has cultivated a diverse portfolio that includes some of the world’s most beloved brands. These range from snack and food products to leading pet care services and veterinary care.

The values of the Mars Five Principles guide the actions of around 170,000 Associates across its global operations, striving to create better experiences for people, pets, and the planet.

For more information and to keep up with updates, consumers can visit www.mars.com or follow them on various social media platforms including Facebook, Instagram, LinkedIn, and YouTube. Join in on the Halloween fun and embrace the festive spirit with Mars’ latest offerings this season!