#United States #New York #IQM Advertising #Kenny Day #Nathan Romberg

IQM Advertising Expands Team for Strategic Growth

IQM Advertising Corporation, a prominent global media buying platform specialized in empowering advertisers within regulated sectors, has announced two key appointments designed to enhance its political advocacy and enterprise offerings. Kenny Day has joined as the Senior Vice President of Political and Advocacy, while Nathan Romberg steps in as the Vice President of Enterprise Sales. Both executives will report directly to Matthew Dybwad, the Chief Revenue Officer.

Strengthening Political Strategy

Kenny Day, a seasoned veteran in political advertising, will be focusing on elevating IQM's growth in the political landscape. His responsibilities will include nurturing existing client relationships and pursuing new client acquisition. Additionally, Day will work closely with the product team to introduce new features and functionalities aimed at reinforcing IQM's market position in political and advocacy sectors. Known for his extensive background with major organizations such as iHeartMedia, BrightRoll, and POLITICO, Day's expertise is expected to be instrumental in driving forward IQM's agenda in this field.

In his own words, Day expressed enthusiasm about his new role: "Having devoted much of my career to helping major media companies expand into Beltway verticals, I've grown accustomed to offering solutions tailored for political and advocacy applications. IQM's unique position in the market presents an exciting opportunity, and I'm eager to contribute to its growth."

Expanding Enterprise Sales

Filling the newly created role of Vice President of Enterprise Sales, Nathan Romberg will drive IQM's expansion into technology partner categories, such as whitelabel and audience extension. His focus will be on engaging a diverse range of clientele, including DSPs, data providers, and advertising industry owners. Romberg brings valuable experience from his previous role as Business Development Director at StackAdapt, along with his tenure at Tunnl.

Romberg articulated his enthusiasm: "I've long admired IQM and its leadership. It’s thrilling to join a company recognized for its innovative business strategies. I'm looking forward to ushering in a new phase of growth and expanding our offerings to meet the evolving needs of our clients."

The Road Ahead

These strategic hires come at a time when IQM is poised for significant growth in both political and enterprise arenas. As regulators continue to shape the advertising landscape, having seasoned professionals like Day and Romberg on board places IQM in a strong position to navigate challenges and seize opportunities within these niches.

Matthew Dybwad reinforced the company's vision by stating, "The expertise Kenny and Nathan bring will be pivotal as we refine our offerings for our clients. Their backgrounds and insights will help further our mission of being the leading programmatic platform tailored for political and advocacy advertising."

For further information about IQM and its leadership team, interested parties can visit IQM's website. The company's innovative approach to media buying is aimed at enhancing data utilization for optimized ad decisions, ensuring that advertisers can accurately target their audiences while navigating an increasingly complex regulatory environment.

In conclusion, the appointments of Day and Romberg signal IQM's commitment to leveraging deep industry expertise to meet the growing demands of the advertising landscape creatively and strategically. As the company moves forward, all eyes will be on its efforts to implement innovative solutions that resonate within the political and enterprise sectors.