#USA #Jersey City #Goya Foods #Ruder Finn #Flightpath

Introduction

Goya Foods, a leader in Latin American food in the United States, has recently launched a new website designed by Flightpath, a strategic digital marketing agency under Ruder Finn. This new platform marks a significant step in modernizing the online presence of Goya Foods and enhancing user experience.

Purpose of the New Website

The newly developed website places strong emphasis on making recipe discovery easier, improving navigation, and promoting various GOYA® products. This modernization stems from the insights gathered from website analytics, customer satisfaction surveys, and rigorous user testing. Notably, the design prioritizes a seamless mobile experience, recognizing that a majority of visitors access the site through mobile devices.

Features and Improvements

The collaboration between Goya Foods and Flightpath has resulted in a number of innovative features designed to better engage consumers:

• - Improved Navigation: Users can now browse through the site with enhanced ease, finding what they need more quickly than ever.
• - Recipe Discovery: The site introduces optimized recipe and product tagging, making it simple for users to find specific dishes and related ingredients.
• - Mobile Optimization: The design caters to mobile users, ensuring that the site is easy to use on smartphones and tablets.
• - Shoppable Store Finder: A novel feature allows users to directly locate stores that sell Goya products, facilitating easy online or in-store purchases.

Alvaro Serrano, Marketing Director at Goya Foods, expressed excitement over the enhancements. He noted, “Navigation and mobile usage are a top priority for our consumers, and we're excited to deliver an improved site designed specifically for that.” This feedback underscores Goya's commitment to consumer satisfaction and engagement.

Strategic Partnership

The strategic alliance with Flightpath reflects Goya Foods' dedication to leveraging digital initiatives to elevate its brand. Jon Fox, President of Flightpath, emphasized the responsibility they felt toward Goya’s loyal consumer base and highlighted the importance of maintaining popular features while innovating to meet modern needs. The development team has focused on preserving the essence of Goya’s highly-rated website while updating it for contemporary standards.

Ongoing Monitoring and Feedback

Following the launch, Flightpath will continue to analyze website performance metrics, gathering user feedback through various channels to ensure the website evolves in line with consumer expectations. A comprehensive analysis report will be produced in Q3 to guide future improvements.

Conclusion

With its new website, Goya Foods is setting a benchmark in the food industry by utilizing cutting-edge technology to create an engaging online experience. By prioritizing user requirements and modern trends, Goya is positioned to strengthen its community ties and enhance the visibility of its diverse product offerings. To explore the new website and discover culinary delights that can be prepared using Goya ingredients, visit Goya Foods.

About Goya Foods

Founded in 1936, Goya Foods, Inc. has grown to become America’s largest Hispanic-owned food company. With a vast array of over 2,500 products derived from culinary traditions across various Hispanic cultures, Goya is dedicated to delivering authentic ingredients and robust flavors to consumers.

About Flightpath

As part of Ruder Finn, Flightpath brings innovative digital marketing strategies tailored to meet the needs of brands like Goya Foods. With a strong focus on consumer engagement, the agency continuously seeks to redefine the digital landscape for its clients worldwide.