#Denmark #Copenhagen #Matas #Algonomy #Kicks

Matas Expands Partnership with Algonomy for Kicks

In a significant move in the beauty and wellness retail sector, Matas has broadened its collaboration with Algonomy, a leading AI-based customer engagement and personalization solutions provider. This partnership aims to utilize Algonomy's innovative Recommend™ service to enhance personalized product recommendations for Kicks, a prominent Swedish beauty retailer.

Background of the Partnership

This expansion is built upon a successful seven-year collaboration where Matas has significantly benefited from Algonomy's solutions. By integrating Recommend™, Matas aims to deliver tailored product suggestions across its digital platforms, which has previously led to improved engagement and conversion rates among consumers.

What is Recommend™?

Recommend™ is a powerful AI-driven platform that employs machine learning algorithms to offer contextually relevant product recommendations throughout the customer journey. These recommendations can be deployed across various touchpoints, including websites, mobile applications, email communications, social media, and even in-store environments. Businesses can harness predefined algorithms, create customized models, and continually refine their suggestions through merchandising rules, personalization tactics, and constant optimization.

Comments from Key Stakeholders

Peter Hestbæk, Senior Vice President of Digital Sales & Marketing at Matas, emphasized the positive impact of Algonomy’s Recommend™ solution on Matas’s ability to provide personalized experiences. He stated, “The Recommend™ solution has played a vital role in offering personalized experiences to our customers. The platform’s capability to analyze consumer behavior and generate relevant recommendations has significantly boosted our engagement and sales numbers. We are thrilled to extend this partnership to Kicks and deliver the same high level of personalized service to our Swedish customers.”

Meanwhile, Manoj Agarwal, the Chief Operating Officer of Algonomy, expressed excitement over the partnership extension: “Our collaboration with Matas underscores the crucial role personalization plays in customer engagement and loyalty. We are delighted to expand this partnership to Kicks, a brand that shares Matas's commitment to providing exceptional customer experiences. With Algonomy’s Recommend™ solution, Kicks will present its customers with highly relevant and personalized suggestions, reinforcing its market leadership in the Swedish beauty and wellness sector.”

About Algonomy

Algonomy specializes in assisting consumer goods companies in maximizing customer value by automating decision-making processes throughout the retail lifecycle. The company provides AI-based solutions for e-commerce, marketing, merchandising, and supply chain management. Currently, Algonomy partners with over 400 major brands and has a presence in more than 20 countries. Its innovations have gained recognition from leading industry analysts, including Gartner and Forrester.

About Matas

Matas stands as Denmark's foremost retailer in beauty and wellness, offering an extensive range of beauty, health, and personal care products. Matas is committed to innovation and customer satisfaction, consistently setting standards of excellence in the retail industry.

About Kicks

Kicks is a key player in the Swedish beauty and wellness market, providing a wide selection of beauty, health, and personal care items. Focused on enhancing customer experience, Kicks aims to empower its clients to feel their best. With Algonomy’s enhanced personalized recommendations, Kicks is poised to further elevate its customer service, assuring shoppers receive tailored product suggestions that meet their specific needs.

In conclusion, this strategic partnership between Matas and Algonomy, especially with the integration of Kicks, seems likely to reshape the landscape of personalized retail experiences in the Nordic beauty sector as they focus on delivering value to their customers through advanced technological solutions.