#Japan #Tokyo #Healthy Snacks #Kids Nutrition #Meiji Mirafuru

Supporting Children's Growth with Delicious Nutrition

On September 8, 2025, Meiji Co., Ltd. will launch the "Meiji Mirafuru Jelly" in two delightful flavors: yogurt and apple yogurt. This product is aimed at nurturing children's unique growth in both body and mind, providing essential nutrients that are often lacking in their diet.

The new jelly is specially formulated to be a tasty and easy way for children to obtain their daily nutrient requirements. Each pouch contains half of the recommended daily intake of vital minerals like iron, zinc, calcium, and vitamin D, which are crucial for children’s development. Additionally, these jelly packs aren't just for drinking; they can also be frozen for a fun, refreshing treat. This versatility makes them a perfect choice for snacks or supplementary meals, effectively addressing nutritional gaps in children's diets.

The launch of Meiji Mirafuru Jelly aligns with the company's commitment to tackling social issues related to childhood nutrition and growth. Research by Meiji indicates that over half of parents with toddlers express concerns about their children's nutritional deficiencies. It is crucial to provide adequate nourishment during the early years of growth, as many essential nutrients are challenging to obtain through regular meals alone.

In response to these findings, Meiji is dedicated to creating products that satisfy both parents’ desire to nurture their children and children’s cravings for enjoyable and tasty food. With five different packaging designs, the jelly not only offers health benefits but also a fun and exciting experience for kids.

Meiji Mirafuru: A Colorful Future for Children

The "Meiji Mirafuru" brand is inspired by a vision of a colorful future for children. Meiji's research shows that many children are not meeting their nutritional needs, particularly in key areas like iron and calcium — essential for their growth. To address this issue, the company continues to innovate products that make nutrition fun and accessible.

Furthermore, Meiji has a lineup of other successful products designed for children's nutrition. Currently available is the "Meiji Mirafuru Drink" in yogurt flavor, alongside powdered drinks in strawberry, chocolate, and vanilla milk flavors, suiting a variety of taste preferences. Prices range from 248 yen for the drinks to 540 yen for powdered flavors.

By launching these new jelly products, Meiji aims to contribute positively to childhood nutrition and tackle the challenges that parents face in ensuring their children receive balanced diets. The combination of fun and health in a single product ensures that children will enjoy eating nutrition-packed snacks, paving the way for a healthy future. With a commitment to quality and innovation, Meiji continues to lead the charge in children’s dietary solutions.

In summary, the introduction of Meiji Mirafuru Jelly not only caters to children’s taste buds but also addresses critical nutritional needs, ensuring that kids can enjoy their snacks while receiving the nourishment essential for their growth.