Introduction to WiLReji
On June 2, 2025, WiLLDesign, based in Shibuya, Tokyo, is set to launch its innovative cloud-based POS system named WiLReji. This system is specifically designed for foreign entrepreneurs in Japan, aiming to tackle everyday challenges through technology, reflecting the company's vision to create a society where everyone can live happily by utilizing digital tools.
The Birth of a Business Strategy
Founded by Sanjay Vandal, WiLLDesign originated from his personal experiences with his father's restaurant business. His father, a Nepali national, runs over five Asian cuisine restaurants in Japan. Since arriving in Japan at the age of eight, Sanjay has closely observed the difficulties his father faced. Throughout his student years, he assisted in the restaurants, often hearing his father express frustration with complex cash registers. This feedback lingered in Sanjay's mind.
After establishing his IT company fueled by the desire to transform foreign residents' lives, he realized the magnitude of his father's issues. In 2019, when there were about 6,000 Indian restaurants registered nationwide, the challenges faced by Asian restaurants became apparent as a broader societal issue. Driven by the desire to solve these problems for individuals in similar positions as his father, development of WiLReji commenced. However, securing funding posed significant challenges, leading to numerous discussions on how to enhance the traditional register experience.
Breaking Barriers and Empowering Foreign Entrepreneurs
WiLReji was created as a solution to eliminate the confusion for foreign business owners who often don't know where to seek guidance. When running a store, they frequently encounter uncertainties surrounding sales increase strategies and execution methods. WiLReji aims to address these challenges through a combination of technology and comprehensive human support.
With features such as AI tools and promotional capabilities like official LINE and Map Engine Optimization (MEO), the dedicated customer success team at WiLLDesign will provide full support for strategy formulation and execution based on analysis of store data. Previously, restaurant owners have expressed difficulties like