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Exciting Opportunity: The Pamela Tobey Award for Excellence in Visual Storytelling

The National Press Club Journalism Institute has announced that it is now accepting applications for the inaugural Pamela Tobey Award for Excellence in Visual Storytelling. This award celebrates the transformative power of design in journalism, aiming to showcase how effective visual elements can deepen public understanding of complex issues and elevate the standards of storytelling in media.

Key Highlights of the Award

Set against a backdrop of evolving digital journalism, the Pamela Tobey Award seeks to recognize those who excel not just in traditional text-based reporting, but in incorporating a myriad of creative visual elements. The award acknowledges innovative uses of techniques like data visualization, interactive media, photography, videography, and illustration.

Cash Prize and Recognition

The recipient of this annual award will receive a cash prize of $1,000 and the unique opportunity to contribute to the Institute's training programs by sharing their insights and expertise with peers in the journalism field. This is a chance for winners not only to gain recognition but also to influence the future of storytelling in journalism.

Important Dates to Remember

• - Application Open Date: September 23, 2025
• - Deadline for Submission: 11:59 PM ET on October 24, 2025
• - Winner Announcement: Early November 2025

Who Should Apply?

The achievements celebrated by this award are open to a wide range of participants, including journalists, designers, newsrooms, and even students whose projects exemplify the powerful intersection of design and storytelling. Entries can be submitted by individuals or as collaborative team projects, adding to the dynamic nature of digital journalism.

Submission Limitations

Employers may submit a maximum of three individual entries. Each entry must showcase exceptional storytelling that engages the viewer through thoughtful design choices and creativity. Additionally, submissions should consist of at least three visual storytelling elements, such as video clips, interactive components, or illustrations.

Entry Requirements

To enter, applicants will need to provide:

• - A clear, concise description of their project.
• - A link or upload of the visuals involved in the project (ensure it is accessible and not behind a paywall).
• - Evidence of editorial independence for those coming from non-traditional journalism backgrounds, coupled with a brief statement regarding their eligibility.
• - It’s important to note that only works published between January 1, 2025, and September 15, 2025, will be considered for submission. Works produced for house publications, advocacy brochures, or reports from interest groups will not qualify.

Engaging the Audience

Winners also agree to lead a design-focused training session within three months of winning. This initiative strives to foster a culture of learning and knowledge-sharing throughout the journalism community.

Join the Movement

As visual storytelling continues to shape the landscape of journalism, the Pamela Tobey Award marks an important step in recognizing and promoting innovative design in the field. Whether you’re a seasoned journalist or a budding designer, this award presents a unique opportunity to showcase your work and contribute to the future of visual storytelling.

To submit your entry and learn more about the award, click here. Let's celebrate the creativity and boldness that leads to a better understanding of the world we live in!

About the National Press Club Journalism Institute

The National Press Club Journalism Institute is dedicated to equipping journalists with the necessary skills and knowledge while inspiring civic engagement through vital programming. Serving as an embodiment of a free and independent press, it continuously seeks to enhance journalism's role in democracy.