Hard Rock Cafe and Coca-Cola Launch Hard Rock Rising Music Competition for Emerging Artists Worldwide

Hard Rock Rising: A New Platform for Emerging Artists

In a groundbreaking initiative, Hard Rock Cafe and Coca-Cola have joined forces to launch the Hard Rock Rising music competition, aimed at showcasing the talents of budding musicians across the globe. This exciting event is being hosted in 64 Hard Rock Cafe locations across 34 countries, providing a unique opportunity for aspiring artists to gain exposure and recognition.

For over five decades, Hard Rock Cafe has served as a launching pad for both upcoming stars and legendary musicians. With the introduction of this competition, these two renowned brands are furthering their commitment to discovering and promoting new talent. Coke Studio L.A. Live, Coca-Cola’s global platform designed for musicians, complements this initiative, providing an extensive reach to aspiring artists.

What’s at Stake?

The Hard Rock Rising competition offers participants a chance to win an impressive array of prizes. Contestants will be competing for a grand prize that includes a recording session with Coke Studio, a cash reward of $10,000, and the opportunity to perform live at Hard Rock Orlando. Artists will enter the competition by submitting their original works, making it a dynamic showcase of creativity.

Competition Details

The competition will feature several rounds of live performances at participating Hard Rock Cafe venues. The advancement of artists will largely depend on the votes from local audiences, making it a community-driven effort. Following the initial rounds, the members of the Coke Studio team will select the ultimate winner, who will be announced on October 5th. This artist will not only gain exposure but also have the chance to build a career in the music industry with the support of Hard Rock and Coca-Cola.

Submission Timeline

Aspiring artists can submit their entries from today until August 18th. Live rounds will take place on September 2nd, 9th, 16th, and 23rd. The competition invites both solo artists and bands to show off their musical prowess, encouraging them to present two original songs as part of their entry. Information regarding submission guidelines, rules, and participating locations can be found on the official Hard Rock Cafe website.

The Vision Behind Hard Rock Rising

Eric Martino, President of Hard Rock Cafe and Retail at Hard Rock International, expressed enthusiasm about this initiative, stating, "Hard Rock Cafe has always brought people together through the power of music, providing local artists with residency opportunities, open mic events, and Battle of the Bands competitions. Hard Rock Rising naturally extends this mission, giving emerging talents a space to showcase their musical creations. Together with Coca-Cola, we are proud to create a platform where musicians can be seen, heard, and appreciated in their local communities, and for the grand prize winner, potentially on a worldwide scale."

Rob Rettberg, Executive Producer of Coke Studio, echoed this sentiment, explaining how the collaboration combines the unique reach of Hard Rock with Coke Studio’s production expertise, paving the way for talented musicians to advance their recording careers.

Special Offers for the Competition

In conjunction with the competition, a special Hard Rock Rising offer is being made available which includes a limited-time menu featuring cocktails inspired by Coca-Cola products and exclusive merchandise available at Rock Shops® and online. Furthermore, Hard Rock is expanding its musical reach beyond the stage by collaborating with Cult of Individuality, a streetwear brand that stems from music culture, to create a co-branded Hard Rock Rising tee and apparel collection.

Conclusion

As the competition gears up, it's clear that Hard Rock Rising represents more than just a contest; it embodies a movement that champions the voices of emerging artists. With the submission deadline approaching, many aspiring musicians are gearing up to take their shot at stardom. Those interested are encouraged to act quickly as opportunities like this are rare in the music industry. Now is the time to show the world what you’ve got and be a part of this exciting musical journey!