#Japan #Tokyo #HIKKY #SRDS #Oshi Active

A New Era of Interactive Vending Machines

In a groundbreaking collaboration, HIKKY and SRDS have unveiled their latest innovation - the 'Oshi Playable Vending Machine'. This cutting-edge vending machine will be showcased for the first time at the upcoming Oshi Active Expo, taking place from June 24 to 26, 2026, at Tokyo Big Sight.

The Rationale behind the Development

As Japan faces a declining population, the need for reduced manpower in retail and event spaces has become increasingly critical. Vending machines are gaining renewed attention as an effective solution, with a rise in unique vending machine installations that serve dual purposes of gathering an audience and generating buzz.

Simultaneously, there is a noticeable shift in consumer preferences towards experiential consumption, where the act of purchasing is transformed into an engaging entertainment experience. The combined expertise of HIKKY, known for its prowess in VR and XR events, and SRDS, a major player in the vending machine market, led to the creation of an interactive vending machine designed to turn 'waiting' and 'buying' into 'enjoying'. Targeting the expansive 4.1 trillion yen Oshi Active market, this innovation is set to redefine vending perceptions.

Features of the Oshi Playable Vending Machine

Seamless Self-Entertainment Experience

This machine offers a five-step process that guides users through an immersive experience:
1. Greeting by the Character: A character on the large screen engages the user.
2. Mini-Games: Users participate in fun mini-games.
3. Rewards: Based on their performance, they win physical prizes and digital content.
4. Photo Opportunities: Users can capture a memory with their favorite character.
5. Social Sharing: The experience is completed by sharing their moment on social media.

This automated entertainment experience is available non-stop, 24/7, merging gaming excitement with vending simplicity.

Generating User-Generated Content Naturally

At the end of the experience, users can take photos with their chosen character, which can be instantly downloaded through a QR code. This immediate capability to share content on social media maximizes the potential for natural user-generated content creation, amplifying user engagement and excitement.

Multifaceted Revenue Model

This vending machine not only sells merchandise and digital content but also introduces a new revenue stream by allowing users to pay for the experience itself, akin to arcade gaming. Furthermore, it facilitates opportunities for advertising and promotional revenue, creating diverse income avenues through a combination of digital and physical experiences.

Flexible Customization and Broad Location Compatibility

The vending machine's design can be easily tailored to accommodate different brands and themes, ensuring its viability for long-term use. It is also suitable for outdoor placements, allowing for branded wrap-around designs on the machine and utilization as outdoor advertising media, alongside options for office receptions, event venues, commercial facilities, train stations, and popup stores.

On-Demand Card Printing Feature

Users will soon enjoy the added feature of on-demand trading card printing, allowing them to obtain novelty cards instantly during their experience.

Event Participation and Opportunities

The physical prototype of this innovative vending machine will be visible at the SRDS booth during the Oshi Active Expo, featuring collaborative displays with Japan's leading live streaming app, '17LIVE'. Attendees will enjoy original game content and exclusive limited-edition novelties as a reward for participation.

HIKKY and SRDS invite everyone to experience this unprecedented and interactive way of engaging with their favorite characters. For those interested in attending the event or learning more about the vending machine, inquiries can be made through the provided contact form.

Event Details

• - Exhibition Name: Oshi Active Expo 2026
• - Dates: June 24-26, 2026
• - Venue: Tokyo Big Sight, East Hall 7
• - Products Displayed: Oshi Playable Vending Machine, along with SRDS’s Gacha-Emon and merchandise vending machines.
• - Official Website: Lifestyle Expo

Company Backgrounds

SRDS Corporation specializes in refrigeration and heating technologies, aiming to enhance people's quality of life. Their operations extend globally with a focus on sustainable product development to address societal issues like labor shortages and food waste.

HIKKY Corporation merges virtual culture and cutting-edge technology to create captivating experiences. Known for hosting the world-renowned 'Virtual Market' and 'Vket Real' events since 2018, they focus on creating new values at the intersection of virtual and real worlds. Their headquarters is located in Shibuya, Tokyo.

For any inquiries about the event, please visit our corporate websites for more details.