DMM Group Launches Replive to Engage Idol and Comedian Fans in Japan

DMM Group Initiates Replive: A New Era for Idol and Comedian Fandom

In an exciting development, Replive Inc., part of the DMM.com Group, has officially launched its fandom application, Replive. Headquartered in Minato, Tokyo, and led by CEO Taijiro Iino, Replive is set to become a pivotal tool for fans of live idols and comedians, enhancing their engagement and experience in the world of entertainment.

The Rationale Behind Replive’s Launch

The areas of live idols and comedians have vibrant fan bases characterized by high levels of enthusiasm, fostered through continuous interaction and support. Many fans, however, face challenges attending live events or performances in person. Recognizing this, Replive aims to establish a robust online communication platform that enhances the fan experience and nurtures long-lasting relationships with entertainers.

Replive's design considers the constraints of artists' schedules, such as performances, rehearsals, and travel, allowing easy operation for increased fan interactions. The app is not only beneficial for creating online revenue opportunities but also integrates offline activities, such as live events, to create a comprehensive engagement strategy.

Commitment to the Comedian Community

In the comedian domain, Replive will facilitate a deeper connection between fans and comedians. Besides providing the app, the company plans to organize regular live performances to broaden opportunities for comedians beyond the virtual space. Through this collaborative effort, Replive aims to establish numerous interaction points and opportunities for challenges in both online and offline environments.

Some key initiatives include hosting live shows where comedians using Replive can perform their routines on stage, with the inaugural event scheduled for March 22, 2026. Further live shows are expected to roll out in April 2026 and later, with cooperation from prominent figures like Kosuke Tomaru from 100company, who is instrumental in the planning.