Exploring Current Challenges in Marketing Research: Insights and Consumer Understanding

The landscape of marketing research has undergone significant changes in recent years, primarily due to the rapid acceleration of digitalization and advancements in technology such as AI. As these changes reshape consumer behaviors, researchers are confronted with numerous challenges that can impact the effectiveness of their work.

On June 23, 2026, at 1:00 PM (JST), Nihon Information Corporation will host a free online seminar titled "Current Challenges in Marketing Research: Insights and Consumer Understanding." This engaging event will feature Masayuki Hagiwara, Executive Fellow at Transcosmos Analytics and a leading figure in the research industry. His extensive experience and thought leadership will provide attendees with valuable insights into the complex issues surrounding marketing research today.

One of the key challenges the industry faces is the difficulty in securing research participants. With changing consumer attitudes and increased privacy concerns, it has become harder than ever to gather reliable data. Furthermore, questions surrounding data quality and the fundamental ability to truly understand consumers have sparked a critical dialogue around the value of research itself.

This seminar marks the third session in a five-part series that aims to address these pressing issues. Each session will delve into various facets of marketing research, with this particular event focusing on "Insights.” Participants will explore how to extract the essence of human behavior that numbers alone cannot capture. The seminar promises to engage attendees in discussions on diverse approaches to generate insights and how to effectively utilize these findings within their organizations.

Recommended Audience

This seminar is ideal for marketing professionals, research analysts, and anyone involved in marketing research or decision-making processes. If you are looking to deepen your understanding of current marketing research methodologies or enhance your ability to interpret research findings effectively, you will not want to miss this event.

Program Outline

The seminar will cover the following topics:
1. Redefining Marketing Research: How marketing research has evolved over time.
2. Risks of Technology-Heavy Marketing: Understanding the pitfalls of relying too much on data without considering the human element.
3. Ten Methods to Generate Insights: Strategies to better understand consumer sentiments beyond data points.
4. Organizational and Human Resources for Insights: Exploring the necessary structures and skills required to implement and action insights effectively.

Meet the Speaker

Masayuki Hagiwara has had a distinguished career, having held key positions at various esteemed organizations, including Nikkei Research and Recruit Research, as well as serving as President of Net Ratings. With his wealth of experience—including teaching marketing research at Aoyama Business School and Waseda University—he is well-equipped to guide discussions during this seminar.

Event Details

- Date: June 23, 2026
- Time: 1:00 PM (Doors open at 12:50 PM)
- Cost: Free (Registration required)

Participants will automatically be enrolled as members of the NI Research Academy, providing access to past seminar recordings at no cost. The session will be conducted online via Zoom, allowing attendees to join from the comfort of their homes or offices.

Important Notes

- Registration is necessary as space is limited.
- Please be aware that recordings or distribution of session materials is strictly prohibited.
- We kindly ask industry colleagues and individuals from competing firms to refrain from attending.

Don't miss this opportunity to deepen your understanding of the complexities in marketing research and enhance your skills in deriving valuable insights. Register now to secure your spot for an inspiring seminar that promises to challenge your perspectives and enhance your capabilities within marketing research.