New Zealand Rugby and Gallagher Forge Strategic Global Alliance to Enhance Rugby Experience

Rugby's New Era: The Collaboration between New Zealand Rugby and Gallagher Insurance

In a landmark announcement made on June 3, 2025, New Zealand Rugby (NZR) has forged a strategic partnership with Gallagher Insurance, a leading global brand in insurance brokerage and risk management. This alliance was celebrated at a special launch event at the All Blacks Experience in Auckland, marking a new chapter for both organizations as they unite under their shared commitments to integrity, excellence, and community support.

Gallagher Insurance is now the official insurance broker for several prominent NZR teams, including the renowned All Blacks, the historic Black Ferns, and the Māori All Blacks. This partnership exemplifies a shared vision, with a commitment to expanding rugby's presence globally, ensuring that the sport reaches wider audiences while fostering a stronger community connection.

Mark Robinson, the CEO of New Zealand Rugby, expressed enthusiasm about this collaboration, stating that it embodies the ambition and passion both organizations have for the sport. "Aligning with Gallagher Insurance, which possesses deep expertise in elite sports, helps solidify our direction not only on the field but also as an influential sporting brand off the field," Robinson remarked.

The multi-year agreement sets the stage for Gallagher to significantly amplify rugby's visibility. Their branding will appear prominently on the players' training and matchday shorts, allowing them to engage with millions of fans worldwide. Moreover, the partnership includes comprehensive fan activation plans, further enhancing the rugby experience for supporters and participants alike.

Christopher Mead, Chief Marketing Officer of Gallagher Insurance, emphasized the shared values of their organizations, stating, "At Gallagher, we believe in the power of sport to build stronger communities and foster leadership on and off the field. Partnering with New Zealand Rugby aligns perfectly with our values as they inspire fans globally."

Gallagher's history in New Zealand dates back a decade, demonstrating their dedication to serving local communities and creating positive outcomes. Their merger partner has roots in the country for nearly 50 years, strengthening their legacy of trust and commitment.

As part of this partnership, Gallagher will collaborate with NZR to design unique matchday experiences for fans and clients. They are also becoming a regional partner for various All Blacks Clinics and the jersey sponsor for New Zealand referees across all domestic competitions starting in 2026. This reflects Gallagher's determination to uphold the integrity of the sport across all levels.

Beyond the corporate facet, Gallagher has signed All Black and two-time World Rugby Player of the Year Beauden Barrett as a global ambassador. Barrett will utilize his platform to bolster Gallagher's community initiatives both in New Zealand and internationally. The partnership also continues with Kendra Cocksedge, a celebrated figure in the Black Ferns community, ensuring a legacy of leadership and influence within the sport.

As Gallagher prepares to showcase the partnership during the upcoming All Blacks vs. Ireland test match in November, both organizations are eager to demonstrate their collective commitment to enhancing the rugby experience. This collaboration, celebrated at the All Blacks Experience in Auckland, is set to transform the landscape of rugby while inspiring future generations of players and fans.

In conclusion, the partnership between New Zealand Rugby and Gallagher Insurance not only marks a significant business move but also symbolizes a deeper commitment to the sport's future, reflecting a promise to shoppers, supporters, and communities. As they embark on this journey together, rugby enthusiasts can look forward to exciting developments that will elevate the game to new heights.