#USA #New York #Lanvin Group #Wolford #St. John

Overview of Lanvin Group in a Transitional Year

Lanvin Group, a global leader in luxury fashion, reported preliminary revenues of €328 million for the fiscal year 2024, reflecting a 23% decrease from the previous year. This downturn highlights the sensitive and evolving nature of the luxury market as the Group navigates creative evolution and strategic realignment to ensure long-term sustainability.

Financial Performance and Brand Analysis

In 2024, the revenue breakdown across various brands within the Lanvin portfolio exhibited differing performance levels:

• - Lanvin: €82.7 million (26% decline)
• - Wolford: €87.6 million (31% decline)
• - St. John: €79.3 million (12% decline)
• - Sergio Rossi: €41.9 million (30% decline)
• - Caruso: €37.1 million (7% decline)

Despite the overall decline, brands like St. John and Caruso demonstrated resilience, owing to their loyal customer base. Conversely, Wolford, impacted heavily by logistics challenges and broader economic factors, demonstrated the largest revenue drop.

MARKET DYNAMICS

Global Luxury Landscape

The luxury market's current landscape in 2024 has been marked by fluctuations in consumer behavior and demand. Regions such as Japan and North America displayed relative stability despite market headwinds, signaling that Lanvin Group's brand equity remains strong in these areas. In contrast, demand in the EMEA region faced declines in wholesale purchases.

Adaptation in Strategies

As part of its proactive approach, the Lanvin Group optimized its retail network to suit evolving market dynamics. Efforts included increased operational efficiency and a strategic realignment aimed at navigating this transitional phase. The Group’s focus on core brands and its initiative to enhance management capabilities signify its long-term outlook amidst ongoing macroeconomic challenges.

OUTLOOK FOR 2025

Looking ahead to 2025, Lanvin Group aims to solidify its position within the luxury fashion sector through an enriched leadership structure and innovative creative strategies. The appointment of the new Executive President, Andy Lew, and the establishment of a second European headquarters are significant steps in enhancing local operational efficiency and decision-making capabilities.

Key strategies include:

• - Store Network Optimization: Streamlining operations while retaining a focus on core business units.
• - Creative Direction Shifts: With new artistic leadership at Lanvin and Sergio Rossi, bold creative innovations are expected to invigorate sales.
• - Retaining Focus on Brand Equity: Targeted marketing strategies in resilient markets like Japan and North America.

Conclusion

Despite the hurdles faced in 2024, including a notable decrease in revenue, Lanvin Group's strategic pivots indicate a sturdy resolve to rejuvenate its brand image and financial stability. With a robust management approach and renewed creative vision, 2025 is set to be a pivotal year for the Group's aspirations in the luxury fashion domain.

For further insights on Lanvin Group's performance and future strategies, interested parties can participate in their upcoming conference call or access additional resources through their investor relations website.