#United States #Welch's Fruit Snacks #Park Ridge #PIM Brands #Mango-Peach

Welch's® Fruit Snacks Welcomes Mango-Peach into Its Lineup

In an exciting announcement from Park Ridge, New Jersey, Welch's® Fruit Snacks, celebrated as America’s top fruit snack brand, has introduced a brand new flavor: Mango-Peach. This newest addition promises to delight taste buds with its unique twist on conventional fruit snacks by combining the tropical sweetness of mango with the juicy ripeness of peach.

The Mango-Peach flavor is made using real, whole fruit as the primary ingredient, ensuring each bite bursts with authentic taste. Comparable to other popular flavors in the lineup, Mango-Peach stands out with its naturally derived flavors and colors from ingredients like turmeric and annatto, reinforcing Welch's commitment to transparency and healthfulness. Furthermore, these snacks are gluten-free and packed with essential vitamins A, C, and E, making them an excellent choice not only for kids but for health-conscious consumers of all ages.

Marketing efforts by PIM Brands, the parent company of Welch’s, are centered around catering to evolving consumer preferences and dietary needs. Jason Levine, Chief Marketing Officer at PIM Brands, expressed his enthusiasm about the new flavor, stating that the response has exceeded expectations, making it one of the best-selling varieties shortly after its introduction. “Welch’s® Fruit Snacks has a legacy of using real fruit from family farms for generations. It’s about delivering exciting, fruit-forward options for a diverse range of consumers while addressing the increasing demand for healthier snack choices,” Levine stated.

The Mango-Peach Fruit Snacks started appearing on the shelves of convenience stores earlier this year and, due to their popularity, they will soon be available in larger retail formats. Beginning this summer, fans can expect to find 22-count boxes in major retail chains including Walmart, Target, Stop & Shop, and Albertsons. This move aims to strengthen Welch’s presence in the marketplace and to give snack lovers easy access to this delightful flavor.

Welch’s has prided itself on creating innovative products that capture the delicious essence of fruit. Their snacks are not just about enjoyable flavors; they are also focused on nutrition. As Welch's continues to expand its offerings, the brand aims to engage more consumers by catering to their varied taste preferences while providing guilt-free indulgences.

Beyond the new flavor launch, PIM Brands operates as one of the largest manufacturers of real fruit snacks and treats globally. The company has earned its place among the top confectionery brands, consistently pushing for excellence while emphasizing growth and sustainability. They are known for their diverse portfolio that includes beloved products such as Welch's® Juicefuls® and assorted fruit treats, catering to snack aficionados around the world.

About PIM Brands, Inc.

Founded more than a century ago, PIM Brands has established itself as a leader in the snack industry. With a strong focus on using real fruit and maintaining high-quality standards, they remain committed to their mission of nourishing consumers, all while being recognized by various industry publications for their impressive sales and innovation efforts. Notably, the company ranks high in various lists detailing the top confectionery manufacturers, showcasing its influence and success within the competitive landscape of consumer goods.

With the introduction of the Mango-Peach flavor, Welch's® Fruit Snacks solidifies its position as a frontrunner in the realm of fruit-based snacks, inspiring excitement and anticipation among fans and newcomers alike. As summer approaches, we eagerly await the full rollout of this delightful flavor, inviting you to experience the refreshing taste of Mango-Peach.

For more details on Welch's® Fruit Snacks and their latest offerings, you can visit their official website here.