Daiso Unveils New Store in Reseda, California, for Budget-Conscious Shoppers

Daiso Expands Presence with New Store Opening in Reseda

Daiso, the beloved global retail chain famed for its eclectic and affordable selection of products, is set to broaden its reach with the opening of a brand new store in Reseda, California, on April 26, 2025. This exciting development represents a thrilling chapter not just for Daiso but also for the local community, which will soon have access to a vast array of budget-friendly items that hold both charm and functionality.

Located at the bustling intersection of Victory Boulevard and Tampa Avenue, the new Daiso store spans a generous 6,454 square feet. Inside, shoppers can look forward to exploring an extensive collection of merchandise that ranges from Japanese-inspired home decor and kitchenware to beauty products, stationery, DIY supplies, and scrumptious snacks. Daiso's commitment to providing one-of-a-kind and economically priced products has made it a go-to destination for those hunting for treasures without breaking the bank.

Jack Williams, the Chief Retail Operations Officer for Daiso USA, shared his enthusiasm about the new store's opening. "We are thrilled to open our new store in Reseda. This milestone reflects the continued support of our customers, and we're excited to introduce Daiso's budget-friendly offerings to the Reseda community. We invite everyone to discover Daiso and explore the variety of products we offer."

As the brand continues to gain traction across the U.S., this new location signals Daiso's ongoing ambitions for expansion within California. With 189 stores already operating throughout the country, Daiso’s Chief Development Officer, John Clarke, remarked, "Thanks to the enthusiasm of our loyal customers, we’re excited to expand in California. We continue to see growing demand in the region, and we’re proud to be opening more stores in 2025. It’s all about bringing the Daiso experience to even more communities."

To commemorate the grand opening, Daiso will roll out exclusive promotions at the Victory + Tampa location. Shoppers visiting on April 26 and 27 will be treated to a special offer: the first 100 customers who make a minimum purchase of $30 will receive a charming Daiso goodie bag as a token of appreciation. In addition, a weekend-long coupon promotion will provide further opportunities for savings.

Customers are invites to the grand opening celebration at the new store, located at 19323 Victory Boulevard, Reseda, CA 91335. Store hours will be from 9 a.m. to 9 p.m. Monday through Saturday, and from 10 a.m. to 8 p.m. on Sundays. Daiso encourages everyone to come by, explore, and unearth their latest favorite finds.

About Daiso: Founded in Japan, Daiso is a global retail chain that has been attracting customers with its broad variety of unique and affordable products. Since entering the U.S. market in 2005, the company has rapidly expanded across multiple states. The current U.S. headquarters is located in Anaheim, California, and continues to drive Daiso's growth and presence in the American retail landscape.