Haier Showcases Cutting-Edge Smart Home Solutions in Paris Celebration

Haier Celebrates Innovation in Paris with Smart Home Solutions

On March 28, 2026, Haier, a leading global player in the Internet of Things (IoT) ecosystem, hosted an exclusive event in Paris, showcasing its latest smart home products. This remarkable gathering, titled the "Masters Meeting," brought together international partners, customers, and media, celebrating Haier's commitment to delivering premium consumer experiences. The event was strategically located between the iconic Roland-Garros stadium and PSG's grounds, reflecting Haier's ambition for excellence.

CEO of Haier Europe, Neil Tunstall, emphasized that being a market leader is not solely about having a dominant position; it involves continuously enhancing how people perceive their living environments. He stated, “Through our concept of 'zero distance from the customer,' we transform real-life insights into intelligent technologies that adapt and learn, delivering increasingly intuitive, personalized, and meaningful experiences.” Tunstall's comments highlight the company's mission to blend advanced technology with human considerations in home living.

A Meeting of Champions

The Masters Meeting was more than a product showcase; it represented Haier's global ecosystem, intertwining the company's core principles of ambition, excellence, and performance. From high-end home entertainment systems to food preservation, fabric care, cooking solutions, dishwashing, and floor cleaning, Haier introduced a new generation of top-tier solutions powered by artificial intelligence and cutting-edge design.

Francesco Di Valentin, Commercial Director at Haier Europe, noted that the company’s collaboration with the sports world reflects a shared pursuit of excellence. Events like the Masters Meeting allow direct engagement with consumers and partners in an inspiring atmosphere, showcasing Haier's innovative strength and ecosystem value.

Cutting-edge Technology in Smart Homes

Haier's latest product lineup is built around three essential value pillars, reflecting the needs of modern life:

1. AI-powered Intelligence: Haier's flagship products harness advanced artificial intelligence for smarter, more personalized performance. The 2026 Smart TV range (32-115 inches) incorporates Haier's proprietary Homey AI architecture, available across Mini LED, QD-Mini LED, OLED, QLED, and LED technologies, ensuring an immersive viewing experience tailored for movies, sports, and gaming. The Horizon Collection refrigerators, with capacities of up to 700 liters, feature smart food storage solutions like nutritional banks and active fresh zones, alongside AI-driven food management systems. The Vision 15 washing machines offer AI Vision Sense, AI Power Sense, and AI Memory capabilities, delivering precise fabric care based on user habits.

2. Human-Centric Experiences: Designed for comfortable daily living, these solutions blend intuitive AI with thoughtful functions. The ID series steam ovens, powered by Bionicook AI, analyze and optimize cooking processes for consistently superior results. The I-Pro Clean series marks Haier's entry into floor care, featuring floor washers, as well as cordless and robotic vacuums. The innovative Double Roll system in the I-Pro Clean Z5 effectively captures dirt, minimizing passes, streaking, and drying time, ensuring efficient cleaning.

3. Energy-Efficient Solutions: Tailored to European sustainability demands, these innovations optimize resource use without sacrificing performance. The MultiWash washing machine features three independent drums, allowing simultaneous washing of different fabrics with varying settings, thus saving time and energy while providing specific care for each clothing type. The I-Pro Shine Series 7 dishwashers set a new hygiene standard, employing patented multi-wavelength visible light technology that eliminates 99.99% of bacteria (Eurofins certified). Advanced hydraulics, including the H-Spray arm and sparkle function, further enhance washing efficiency while optimizing water and energy consumption for flawless results.

A Commitment to Excellence

Since entering the European market in the 1990s, Haier has continuously expanded its presence, now operating in over 45 markets across Europe. The Paris event marks a significant milestone in Haier's global journey, celebrating shared excellence while reaffirming its ambition to lead the evolution of smart homes worldwide.

For further details, visit haier.com/global.

About Haier Group

Founded in 1984, Haier Group is a premier global provider of better living solutions and digital transformation, committed to "More Creativity, More Options." Utilizing advanced technology, top-notch design, and customized experiences, Haier presents a diverse portfolio of connected solutions catering to washing, cooling, cooking, and air treatment. For 17 consecutive years, Haier has been ranked the world's number one in major home appliances, according to Euromonitor International.