#London #United Kingdom #Optimizely #CFM International #Candyspace

Candyspace Unveils Revolutionary SaaS Platform in EMEA for CFM International

Candyspace, a leading digital product agency and Optimizely Gold partner, recently made waves in the digital landscape by launching the first Optimizely SaaS website for CFM International, located at cfmaeroengines.com. This groundbreaking initiative marks the inaugural commercial deployment of Optimizely's headless Content Management System (CMS) in the EMEA region, a significant leap for digital innovation within the aerospace construction industry.

A Collaboration Like No Other

In collaboration with Optimizely, this new website represents more than just a digital presence; it embodies CFM International's commitment to spearheading transformation in the digital age. Known as one of the largest commercial jet engine manufacturers globally, CFM International recognized the need for a well-designed and efficient digital platform to enhance their customer engagement and streamline their operations. Hence, they chose Candyspace as their digital partner for this crucial endeavor.

Why Optimizely?

CFM's choice of the Optimizely SaaS platform stems from its robust architecture that enables superior performance. This headless CMS separates backend content management from the frontend experience, allowing increased flexibility and scalability. As a result, the CFM website now boasts ultra-fast loading speeds, ensuring an optimal browsing experience for users. Additionally, by teaming up with Vercel for hosting, CFM’s site achieves unparalleled performance and rapid response times, critical for retaining visitor interest in a highly competitive market.

Streamlined Content Editing

One of the standout features of the Optimizely CMS is its user-friendly content editing system. Unlike other headless CMS platforms that can be cumbersome, Optimizely offers a top-notch editing experience, particularly beneficial for the marketing teams at CFM. Utilizing the Visual Builder and live interactive previews, marketers can create compelling and attractive content without relying on developers. This advancement enhances the efficiency of content creation while accelerating time-to-market, crucial in today’s fast-paced digital environment.

Scalability and Security

Another significant advantage of the Optimizely SaaS platform is its scalability. Designed with enterprise growth in mind, the system allows for easy content dissemination across multiple channels. The rapid scaling capabilities reduce the burden on developers and enhance security, ensuring CFM can maintain high standards while adapting to business needs. The automatic upgrades provided by Optimizely further mitigate maintenance issues, making it a go-to choice for enterprises aiming to future-proof their digital strategies.

Showcasing Digital Transformation

The newly launched site is not just about performance; it’s designed with the user experience in mind. It features rich interactive experiences, real-time updates, and advanced storytelling capabilities driven by data. More than 250,000 annual visitors can navigate through a responsive UI, utilize an intuitive event booking system, and access seamless news integration across various devices. This transformation illustrates CFM's commitment to staying at the forefront of digital interaction in the aerospace sector.

Strategic Direction by Candyspace

As the driving force behind this project, Candyspace contributed their extensive experience in user experience design and technical prowess. Their strategic leadership played a pivotal role in the direction and implementation of the website. Tom Thorne, CEO of Candyspace, remarked, "This launch marks a significant milestone as it is the first deployment of Optimizely's SaaS CMS outside North America. We take pride in providing CFM International with a platform designed for speed and agility."

The Future is Bright with Optimizely

Optimizely continues to lead the charge in digital experience management, being recognized in various industry analyst reports for its architecture flexibility and seamless headless capabilities. The new SaaS solution empowers marketing teams with enhanced creativity and minimizes technical overhead, facilitating faster operations. Nazanin Ramezani, VP of Product Management at Optimizely, stated, "The Optimizely CMS is tailored for marketers, giving them the freedom to act swiftly while ensuring business scalability."

Looking Ahead

As Candyspace and Optimizely collaborate further, they are set to bring innovative SaaS solutions and headless CMS implementations to major global brands, guiding them through essential digital transformations in various sectors.

About CFM International

CFM International, a joint venture between GE Aerospace and Safran Aircraft Engines, stands as a leader in aircraft engine manufacturing, having delivered over 50,000 engines globally.

About Candyspace

Candyspace is a comprehensive digital product agency and Optimizely Gold partner, focusing on the design, construction, and optimization of websites, mobile apps, and e-commerce platforms for ambitious organizations dedicated to growth and digital transformation.

About Optimizely

Optimizely aims to enhance the lives of marketers with Optimizely One, the world’s first operating system for marketing teams. By integrating advanced solutions in content management, experimentation, commerce, and personalization, Optimizely streamlines marketing workflows and accelerates outcomes across the marketing lifecycle. Notable brands like Salesforce, Zoom, and Toyota rely on Optimizely to quickly create content and launch high-quality experiences.