#USA #Hollywood #Hard Rock #Leo Messi #Summer Soccer

Hard Rock International Kicks Off Summer Soccer Campaign

Hard Rock International has officially launched its new campaign "All Teams. One Place" to celebrate the upcoming summer soccer tournament, one of the biggest events in global sports. This initiative, backed by renowned football star and Hard Rock brand ambassador, Leo Messi, aims to bring soccer enthusiasts together in a festive atmosphere across Hard Rock venues worldwide.

A Celebration of Soccer

The campaign seeks to engage fans through a global sweepstakes, offering an incredible grand prize — a meet-and-greet with Messi himself! More than 300 additional prizes are up for grabs, including hotel stays at Hard Rock properties, Unity loyalty program points, and exclusive access to Messi's Legendary Suite experiences at select Hard Rock hotels. Special food items, including a Messi Legendary Burger crafted in partnership with the superstar, will also be featured at various Hard Rock Cafes during the campaign.

Messi's involvement adds significant allure to the campaign, exemplifying Hard Rock's dedication to creating unique experiences for soccer fans. He shares, "This summer unites fans from around the world in their love for the game and pride for their country...everything my friends at Hard Rock have created helps fans represent their team and watch the matches together."

Unique Offerings from Hard Rock

Jim Allen, Chairman of Hard Rock International, emphasizes the importance of sport in bringing communities together: "This is the ultimate celebration of sport and global community... Hard Rock provides the energetic, inclusive atmosphere for fans everywhere."

The campaign is designed with numerous exciting features:

• - Messi Legendary Suite Experiences — exclusive accommodations designed with Messi memorabilia and furnishings.
• - Limited-Time Menu Items — enjoy globally inspired shareable dishes that celebrate the spirit of international teamwork.
• - World Cup Apparel and Messi Collection — fans can gear up with jerseys representing their favorite teams, alongside collectible attire from Messi's retail line.

Campaign Launch and Participation

The campaign kicks off officially on June 15 and runs through July 31, 2026, aligning with the tournament dates. Fans can participate in the sweepstakes through the Hard Rock website, with full details on entry rules and eligibility available at hardrock.com/allteamsoneplace. The sweepstakes offers a chance to win grand prizes, including roundtrip airfare for two and a stay at the iconic Guitar Hotel in Hollywood, FL.

This orchestrated campaign encapsulates Hard Rock's commitment to creating memorable experiences and fostering community and passion through shared love for soccer. With Messi's star power driving the campaign, Hard Rock is setting the stage for an unforgettable summer filled with goals, cheers, and a sense of unity among fans around the globe.

Join in the celebration this summer and experience why Hard Rock is simply the ultimate home for every soccer fan, every team, and every moment of this historic tournament.