Square Brings Next-Generation Payment Technology to SHIBUYA BASE
Square, a leader in payment solutions for small businesses, has announced the launch of the 2nd Generation Square Register at SHIBUYA BASE, a real store space managed by BASE, a platform for creating online shops. This collaboration with BASE and the Marui Group aims to enhance the cashless payment experience for store owners and their customers. Starting July 16, 2026, shop owners at SHIBUYA BASE will gain access to a high-speed and stable cashless payment environment through the latest Square Register.
The introduction of the Square Register marks a significant advancement in payment technology, offering an all-in-one terminal that combines both staff and customer-facing screens. The 2nd Generation Register is designed to support various cashless payment methods, ensuring fast processing speeds and enhanced connectivity stability. This means that even in bustling locations like Shibuya, transaction operations will run smoothly without delays, enhancing the overall customer experience.
One of the critical benefits for shop owners using the new Square Register is the seamless integration provided by the Square Connect App. This application allows for centralized inventory management, enabling real-time synchronization of inventory data between online shops and physical store locations. This ensures that shop owners can operate efficiently without the burden of managing separate inventories, thus minimizing the risk of lost sales due to stockouts.
SHIBUYA BASE Overview
Square's decision to partner with BASE and the Marui Group is indicative of their commitment to facilitating a robust sales environment for physical retail. Ryuuta Aizawa, the Japan Partnership Manager at Square, expressed excitement about enhancing store operations by providing merchants with reliable inventory management and efficient cash flow through their technology.
BASE's Head of Business, Shuhei Hayashida, acknowledged the challenges of managing offline and online sales simultaneously. With the introduction of Square's advanced register system and the Square Connect App, shop owners at SHIBUYA BASE will no longer have to pause their online inventory when opening a physical location. This integrated approach is expected to revolutionize retail operations and improve sales opportunities.
Furthermore, Fumitaka Marutani, an Executive Officer at Marui Group, mentioned that SHIBUYA BASE has aimed to blend online and offline shopping experiences effectively, fostering meaningful customer interactions. In conjunction with Square, they strive to remove operational burdens related to inventory management and sales data analysis. The collaboration aims to continue evolving SHIBUYA BASE into an accessible and adventurous space for shop owners looking to engage in offline sales.
Ultimately, Square aims to drive omnichannel commerce while supporting small businesses in Japan through advanced technology. As they continue to innovate and strengthen partnerships, Square is dedicated to enhancing the retail landscape and empowering merchants to thrive in a competitive marketplace.
Founded 17 years ago in the U.S., Square's story began with a small mobile card reader that democratized access to payment solutions, allowing small business owners to unlock new possibilities. Today, Square has evolved into a comprehensive business platform, providing various tools from point-of-sale systems to invoice management, significantly impacting industries like food service, retail, and beauty. It empowers entrepreneurs across eight countries, including Japan, to realize their business dreams.
The introduction of the Square Register marks a significant advancement in payment technology, offering an all-in-one terminal that combines both staff and customer-facing screens. The 2nd Generation Register is designed to support various cashless payment methods, ensuring fast processing speeds and enhanced connectivity stability. This means that even in bustling locations like Shibuya, transaction operations will run smoothly without delays, enhancing the overall customer experience.
One of the critical benefits for shop owners using the new Square Register is the seamless integration provided by the Square Connect App. This application allows for centralized inventory management, enabling real-time synchronization of inventory data between online shops and physical store locations. This ensures that shop owners can operate efficiently without the burden of managing separate inventories, thus minimizing the risk of lost sales due to stockouts.
SHIBUYA BASE Overview
- - Start Date of Implementation: July 16, 2026
- - Equipment: Square Register (2nd Generation)
- - Location: SHIBUYA BASE, 1st Floor of Shibuya Modi, 1-21-3 Jinnan, Shibuya, Tokyo
- - Business Hours: 11:00 AM - 8:00 PM (Hours may vary depending on Shibuya Modi)
- - URL: SHIBUYA BASE
- - Shibuya Modi HP: Website
Square's decision to partner with BASE and the Marui Group is indicative of their commitment to facilitating a robust sales environment for physical retail. Ryuuta Aizawa, the Japan Partnership Manager at Square, expressed excitement about enhancing store operations by providing merchants with reliable inventory management and efficient cash flow through their technology.
BASE's Head of Business, Shuhei Hayashida, acknowledged the challenges of managing offline and online sales simultaneously. With the introduction of Square's advanced register system and the Square Connect App, shop owners at SHIBUYA BASE will no longer have to pause their online inventory when opening a physical location. This integrated approach is expected to revolutionize retail operations and improve sales opportunities.
Furthermore, Fumitaka Marutani, an Executive Officer at Marui Group, mentioned that SHIBUYA BASE has aimed to blend online and offline shopping experiences effectively, fostering meaningful customer interactions. In conjunction with Square, they strive to remove operational burdens related to inventory management and sales data analysis. The collaboration aims to continue evolving SHIBUYA BASE into an accessible and adventurous space for shop owners looking to engage in offline sales.
Ultimately, Square aims to drive omnichannel commerce while supporting small businesses in Japan through advanced technology. As they continue to innovate and strengthen partnerships, Square is dedicated to enhancing the retail landscape and empowering merchants to thrive in a competitive marketplace.
Founded 17 years ago in the U.S., Square's story began with a small mobile card reader that democratized access to payment solutions, allowing small business owners to unlock new possibilities. Today, Square has evolved into a comprehensive business platform, providing various tools from point-of-sale systems to invoice management, significantly impacting industries like food service, retail, and beauty. It empowers entrepreneurs across eight countries, including Japan, to realize their business dreams.
Topics Consumer Technology）
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