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SmarterX Introduces Marketing AI Month

In a significant move for digital marketing education, SmarterX has rolled out Marketing AI Month, a dedicated initiative taking place throughout September to elevate the understanding and application of artificial intelligence in marketing. This month-long program aims to equip marketers with the practical skills necessary to adapt and thrive in a rapidly evolving technology landscape.

The highlight of this initiative is the AI for Marketing Course Series, which will be available completely free of charge for marketers seeking to enhance their AI knowledge. This self-paced series comprises five essential courses, totaling 3.5 hours of focused learning. Participants can expect to transition from basic AI understanding to practical application, making it an invaluable resource in today's data-driven marketing environment.

According to Paul Roetzer, founder and CEO of SmarterX, the acceleration of AI innovations makes it imperative for marketers to acquire essential knowledge of these technologies. "AI is moving too quickly for AI literacy to be optional," Roetzer emphasizes. He believes that every marketing professional should have a foundational understanding of what AI can accomplish, how it creates value, and its impact on their careers and organizations.

What to Expect from the Course Series

The AI for Marketing Course Series is structured to help learners grasp the transformative role of AI in the marketing sector. The curriculum covers a range of topics designed to empower participants to:

1. Identify Use Cases: Understand how to pinpoint and prioritize various AI applications tailored for marketing.
2. Evaluate AI Tools: Develop the skills necessary to assess and choose the right AI tools suited for specific marketing tasks.
3. Generative AI and Deep Research: Gain hands-on experience with advanced AI techniques, such as generative AI and multimodal tools.

Moreover, by the end of the course, participants will have created a prioritized list of AI use cases relevant to their work, along with a practical 30-day action plan to implement what they’ve learned.

Upon successful completion of the full series, marketers can earn a Professional Certificate in AI for Marketing, validating their newly acquired skills and knowledge.

Special Live AMA Session

As the culmination of Marketing AI Month, SmarterX will host a live Ask-Me-Anything session on October 1 at 12:00 PM ET. This unique opportunity allows registered participants to engage directly with SmarterX team members, including Roetzer, Mike Kaput, and Cathy McPhillips, where they can ask questions drawn from the series and deepen their understanding through real-time discussions.

Part of a Bigger Initiative

Marketing AI Month is part of The AI Literacy Project, an overarching effort by SmarterX aimed at democratizing high-quality AI education. This program is designed to be shared freely among colleagues, clients, teams, and professional communities, ensuring that accessibility to advanced AI training is not limited to a select few.

Marketers interested in enrolling for the AI for Marketing Course Series can do so at no cost until September 30, by visiting smarterx.ai/marketing-ai-month-september-2026.

About SmarterX

SmarterX stands as a leading AI research and education firm committed to AI Literacy for All™. With an extensive portfolio that includes AI Academy and the Marketing AI Institute, SmarterX provides practical learning, original research, and strategic guidelines to assist organizations in navigating the complexities of AI technology. Through this initiative, SmarterX empowers professionals and marketers to leverage AI effectively, facilitating business transformations and delivering measurable results. It is not merely about understanding AI; it's about turning that understanding into a sustainable competitive advantage.